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Determinants in the adoption of new automobile modular platforms

Author

Listed:
  • Jesús Lampón
  • Vincent Frigant

    (GREThA - Groupe de Recherche en Economie Théorique et Appliquée - UB - Université de Bordeaux - CNRS - Centre National de la Recherche Scientifique)

  • Pablo Cabanelas

Abstract

The purpose of this paper is to analyse the key factors behind the adoption of new automobile modular platforms from the perspectives of product design, manufacturing network and production systems. Design/methodology/approach An in-depth and qualitative cross-case analysis of European manufacturing networks was performed based on the modular platforms of seven automobile manufacturers. Findings The adoption of modular platforms has changed automobile product architecture helping automobile manufacturers to improve their manufacturing network outputs. The results show that operational flexibility and scope and scale economies at manufacturing network level depend on the platform design – degree of modularity – and the manufacturer's product and manufacturing network conditions. This new product architecture allows for the new production systems to be efficient in terms of flexibility and versatility without overinvestment. Originality/value The main contribution to the research literature is the combination of traditional product architecture with the manufacturing network approach to analyse the influence of product design on production systems, especially regarding the adoption of new automobile modular platforms.

Suggested Citation

  • Jesús Lampón & Vincent Frigant & Pablo Cabanelas, 2019. "Determinants in the adoption of new automobile modular platforms," Post-Print hal-02143437, HAL.
    • Handle: RePEc:hal:journl:hal-02143437
    DOI: 10.1108/JMTM-07-2018-0214
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    Cited by:

    1. Shivakumar S. Malagihal, 2021. "Strategic Options for Automobile OEMs of Indian Origin to have Sustained Competitive Advantage: A Case of Tata Motors," International Journal of Global Business and Competitiveness, Springer, vol. 16(2), pages 139-152, December.

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