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Exploration par le lèche vitrine et recherche de variété dans le choix du point de vente : Une analyse comparative

Author

Listed:
  • Lucie Sirieix

    (GRECO - UM2 - Université Montpellier 2 - Sciences et Techniques)

  • Pierre-Louis Dubois

    (GRECO - UM2 - Université Montpellier 2 - Sciences et Techniques)

Abstract

L'objet de cet article est d'étudier les relations entre le concept de recherche de variété dans le choix du point de vente et le concept plus classique de tendance à l'exploration par le lèchevitrine. Une première partie précise la définition de chacun des concepts, la proposition et le test d'échelles de mesure étant présentés dans une deuxième partie. Les résultats obtenus confirment que ces deux concepts sont distincts, et montrent l'influence positive de la tendance à l'exploration par le lèchevitrine sur la recherche de variété dans le choix du point de vente.

Suggested Citation

  • Lucie Sirieix & Pierre-Louis Dubois, 1995. "Exploration par le lèche vitrine et recherche de variété dans le choix du point de vente : Une analyse comparative," Post-Print hal-02016771, HAL.
    • Handle: RePEc:hal:journl:hal-02016771
    DOI: 10.1177/076737019501000303
    as

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