IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-01810596.html
   My bibliography  Save this paper

Marketing at the Confluence between Entertainment and Analytics

Author

Listed:
  • Patricia Rossi

    (LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique)

Abstract

No abstract is available for this item.

Suggested Citation

  • Patricia Rossi, 2017. "Marketing at the Confluence between Entertainment and Analytics," Post-Print hal-01810596, HAL.
    • Handle: RePEc:hal:journl:hal-01810596
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. S. Terason & P. Pattanayanon & C. Lin, 2019. "The Impact of Materialistic Values on Thai Consumers’ Brand Engagement in Self-Concept for Luxury Products," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 119-131.
    2. Klimczuk, Andrzej & Česnuityte, Vida & Avram, Gabriela, 2021. "The Collaborative Economy in Action: European Perspectives," MPRA Paper 110082, University Library of Munich, Germany.
    3. Antonio Usai & Daniele Porcheddu & Veronica Scuotto & Jean-Paul Susini, 2020. "Converting Shelf-Based Scarcity into Innovation by Adopting Customer-Focused Innovation Approach," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 11(1), pages 70-83, March.
    4. Klimczuk, Andrzej & Česnuitytė, Vida & Avram, Gabriela, 2021. "The Collaborative Economy in Action: Context and Outline of Country Reports," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, pages 6-21.
    5. Van Droogenbroeck, Ellen & Van Hove, Leo, 2020. "Intra-household task allocation in online grocery shopping: Together alone," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
    6. Xuewei Chen & Hongliang Chen, 2020. "Differences in Preventive Behaviors of COVID-19 between Urban and Rural Residents: Lessons Learned from A Cross-Sectional Study in China," IJERPH, MDPI, vol. 17(12), pages 1-14, June.
    7. Ellen Van Droogenbroeck & Léon Van Hove, 2021. "Adoption and usage of E-grocery shopping: A context-specific UTAUT2 model," ULB Institutional Repository 2013/324918, ULB -- Universite Libre de Bruxelles.
    8. Ellen Van Droogenbroeck & Leo Van Hove, 2021. "Adoption and Usage of E-Grocery Shopping: A Context-Specific UTAUT2 Model," Sustainability, MDPI, vol. 13(8), pages 1-27, April.
    9. Farhad Aliyev & Taylan Ürkmez & Ralf Wagner, 2018. "Luxury brands do not glitter equally for everyone," Journal of Brand Management, Palgrave Macmillan, vol. 25(4), pages 337-350, July.
    10. Debora Dhanya Amarnath & Uma Pricilda Jaidev, 2021. "Toward an integrated model of consumer reactance: a literature analysis," Management Review Quarterly, Springer, vol. 71(1), pages 41-90, February.
    11. Nahid Malazizi & Habib Alipour & Hossein Olya, 2018. "Risk Perceptions of Airbnb Hosts: Evidence from a Mediterranean Island," Sustainability, MDPI, vol. 10(5), pages 1-23, April.
    12. Raluca CIORNEA, 2021. "Insights Into Women’S Luxury Consumption – A Teenagers Versus Young Adults Comparison," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 7-26, May.
    13. del Barrio-García, Salvador & Muñoz-Leiva, Francisco & Golden, Linda, 2020. "A review of comparative advertising research 1975–2018: Thematic and citation analyses," Journal of Business Research, Elsevier, vol. 121(C), pages 73-84.
    14. Farhad Aliyev & Ralf Wagner & Stefan Seuring, 2019. "Common and Contradictory Motivations in Buying Intentions for Green and Luxury Automobiles," Sustainability, MDPI, vol. 11(12), pages 1-15, June.
    15. Kim, Hyunji & Schnall, Simone, 2021. "Profit for friends, fairness for strangers: Social distance reverses the endowment effect in proxy decision making," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-01810596. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.