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Réponses des consommateurs à trois systèmes d’étiquetage nutritionnel face avant

Author

Listed:
  • Paolo Crosetto

    (GAEL - Laboratoire d'Economie Appliquée de Grenoble - Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - INRA - Institut National de la Recherche Agronomique - CNRS - Centre National de la Recherche Scientifique - UGA [2016-2019] - Université Grenoble Alpes [2016-2019])

  • Laurent Muller

    (GAEL - Laboratoire d'Economie Appliquée de Grenoble - Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - INRA - Institut National de la Recherche Agronomique - CNRS - Centre National de la Recherche Scientifique - UGA [2016-2019] - Université Grenoble Alpes [2016-2019])

  • Bernard Ruffieux

    (Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology)

Abstract

In an experimental store, we study the behavioral responses of consumers food purchasing and their impact on the nutritional quality of shopping carts for three different front-of-pack nutritional labeling systems, i.e. the Reference Intakes, the multiple Traffic Lights and the new French system 5C. We use an experimental economics framework for observing the change for each participant between a cart done without label and a cart done with one of the three systems. By then comparing cohorts, we measure their relative effectiveness. All three systems improve the nutritional quality, but at a lesser or greater extent. 5C and Traffic lights have a significantly greater nutritional impact than the Reference Intakes.

Suggested Citation

  • Paolo Crosetto & Laurent Muller & Bernard Ruffieux, 2016. "Réponses des consommateurs à trois systèmes d’étiquetage nutritionnel face avant," Post-Print hal-01349169, HAL.
    • Handle: RePEc:hal:journl:hal-01349169
    DOI: 10.1016/j.cnd.2016.04.002
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    Cited by:

    1. Marine Desorge & Anne Marie Lacroix & Laurent Muller & Charles Pernin & Celia Potdevin & Bernard Ruffieux, 2017. "L'étiquetage au service d'une alimentation durable : le point de vue des consommateurs," Working Papers hal-02786620, HAL.

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