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An intercultural comparison of the perception of luxury by young consumers

Author

Listed:
  • Bruno Godey

    (Pôle Customer, Retail and Supply Chain - Rouen Business School - Rouen Business School, Pôle Markets, Brands & Experiences - Rouen Business School - Rouen Business School)

  • Daniele Pederzoli

    (Pôle Markets, Brands & Experiences - Rouen Business School - Rouen Business School, Pôle Customer, Retail and Supply Chain - Rouen Business School - Rouen Business School)

  • Gaetano Aiello

    (EM - EMLyon Business School)

  • Raffaele Donvito
  • Klaus-Peter Wiedmann
  • Nadine Hennigs

Abstract

Zusammenfassung Recently, has there been a change in the perception of luxury: from an elitist concept to a consideration of luxury as a many-faceted issue [3], [10]. In the last few years, it has become clear that luxury consumption is open to different kinds of consumers, and that it therefore contributes to defining differentiated identities.
(This abstract was borrowed from another version of this item.)

Suggested Citation

  • Bruno Godey & Daniele Pederzoli & Gaetano Aiello & Raffaele Donvito & Klaus-Peter Wiedmann & Nadine Hennigs, 2013. "An intercultural comparison of the perception of luxury by young consumers," Post-Print hal-01078807, HAL.
    • Handle: RePEc:hal:journl:hal-01078807
    DOI: 10.1007/978-3-8349-4399-6_4
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