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Le don/contribution, une nouvelle culture des réseaux numériques dans le e-Recrutement

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Author Info

  • Wassim Mimeche

    (MRM - Montpellier Recherche en Management - Université Montpellier II - Sciences et techniques : EA4557 - Université Montpellier I - Université Paul Valéry - Montpellier III - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School)

  • Bernard Fallery

    ()
    (MRM - Montpellier Recherche en Management - Université Montpellier II - Sciences et techniques : EA4557 - Université Montpellier I - Université Paul Valéry - Montpellier III - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School)

  • Florence Rodhain

    ()
    (MRM - Montpellier Recherche en Management - Université Montpellier II - Sciences et techniques : EA4557 - Université Montpellier I - Université Paul Valéry - Montpellier III - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School)

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    Abstract

    Le contenu et la forme des échanges sur les réseaux numériques dessinent les contours d'une nouvelle culture, celle de la contribution. Pourquoi et comment contribuer aux réseaux numériques ? Nous montrons d'abord que la contribution aux médias sociaux relève non seulement d'une logique de don/contre don mais aussi d'une logique d'intérêt calculé, on peut alors voir apparaître une nouvelle logique des transactions sur les réseaux, celle du " don/contribution ". Nous montrons ensuite que les formats que prennent ces échanges définissent différents " genres de contribution ", ces genres étant liés autant à leur objectif (le mobile socialement admis) qu'à leur forme (structures et langage des messages). Dans le cadre spécifique du recrutement, nous montrons enfin que les médias sociaux modifient la nature de l'e-recrutement : les organisations sont, aujourd'hui, face à des " candidats/contributeurs ", dont le comportement relève de cette logique de don/contribution, et dont les échanges s'organisent dans le cadre d'un répertoire des genres de contribution.

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    Bibliographic Info

    Paper provided by HAL in its series Post-Print with number hal-00845519.

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    Date of creation: 2013
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    Publication status: Published - Presented, Journée AIM, 3ème journée IT & Culture, 2013, Paris, France
    Handle: RePEc:hal:journl:hal-00845519

    Note: View the original document on HAL open archive server: http://hal.archives-ouvertes.fr/hal-00845519
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    Web page: http://hal.archives-ouvertes.fr/

    Related research

    Keywords: Culture; médias sociaux; e-recrutement; contribution; don; contre/don; genres de communication;

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    1. Alexandre Coutant & Thomas Stenger, 2009. "Les configurations sociotechniques sur le Web et leurs usages : le cas des réseaux sociaux numériques," Post-Print hal-00458327, HAL.
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