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A mass poisoning rumor in Europe

Author

Listed:
  • Jean-Noël Kapferer

    (HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales)

Abstract

For more than ten years, a rumor has been spreading in Europe. Transmitted from hand to hand on a leaflet, this rumor accuses ten well-known brands of food products of being toxic and producing cancer. Because of its persistence, extensiveness, and tangible nature, the rumor lends itself to empirical research. This article presents the most significant results of a number of studies assessing the rumor's penetration, its modes of diffusion, and its behavioral effects.

Suggested Citation

  • Jean-Noël Kapferer, 1989. "A mass poisoning rumor in Europe," Post-Print hal-00784152, HAL.
    • Handle: RePEc:hal:journl:hal-00784152
    DOI: 10.1086/269167
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    Citations

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    Cited by:

    1. Sjöberg, Lennart, 2003. "Risk communication between experts and the public: perceptions and intentions," SSE/EFI Working Paper Series in Business Administration 2003:13, Stockholm School of Economics.
    2. Passos, Gisèle, 2013. "La vengeance du consommateur insatisfait sur Internet et l'effet sur les attitudes des autres consommateurs," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/11827 edited by Le Nagard, Emmanuelle.
    3. Kosfeld, Michael, 2005. "Rumours and markets," Journal of Mathematical Economics, Elsevier, vol. 41(6), pages 646-664, September.
    4. Zhang, N. & Huang, H. & Duarte, M. & Zhang, J., 2016. "Risk analysis for rumor propagation in metropolises based on improved 8-state ICSAR model and dynamic personal activity trajectories," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 451(C), pages 403-419.

    More about this item

    Keywords

    mass poisoning; rumor; Europe;
    All these keywords.

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