IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-00458417.html
   My bibliography  Save this paper

Satisfaction with Virtual Communities of Interest: Effect on Members' Visit Frequency

Author

Listed:
  • Kristine de Valck

    (GREGH - Groupement de Recherche et d'Etudes en Gestion Ă  HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique)

  • Fred Langerak
  • Peter C. Verhoef
  • Peeter Verlegh

Abstract

The authors develop a four-dimensional scale to measure members' satisfaction with virtual communities of interest (VCIs). The dimensions consist of members' satisfaction with member-to-member interactions, organizer-to-member interactions and organizer-to-community interactions, all of which come together on the VCI's site. Using a sample of 3605 members of a VCI, the authors investigated the effect of each satisfaction dimension on members' visit frequency, and the moderating effect of membership duration on the links between the satisfaction dimensions and visit frequency. The results reveal that satisfaction with member-to-member interactions, organizer-to-member interactions and the community's site has positive effects on members' visit frequency. Members' satisfaction with organizer-to-community interactions has no effect on visit frequency. The findings also show that membership duration strengthens two, and weakens one of the linkages between the satisfaction dimensions and members' visit frequency.

Suggested Citation

  • Kristine de Valck & Fred Langerak & Peter C. Verhoef & Peeter Verlegh, 2007. "Satisfaction with Virtual Communities of Interest: Effect on Members' Visit Frequency," Post-Print hal-00458417, HAL.
  • Handle: RePEc:hal:journl:hal-00458417
    DOI: 10.1111/j.1467-8551.2006.00499.x
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Wenyu Zang & Yuhao Qian & Hemin Song, 2022. "The Effect of Perceived Value on Consumers’ Repurchase Intention of Commercial Ice Stadium: The Mediating Role of Community Interactions," IJERPH, MDPI, vol. 19(5), pages 1-14, March.
    2. Illum, Steven F. & Ivanov, Stanislav H. & Liang, Yating, 2010. "Using virtual communities in tourism research," Tourism Management, Elsevier, vol. 31(3), pages 335-340.
    3. Elliot, Statia & Li, Guoxin & Choi, Chris, 2013. "Understanding service quality in a virtual travel community environment," Journal of Business Research, Elsevier, vol. 66(8), pages 1153-1160.
    4. Bi, Qingqing, 2019. "Cultivating loyal customers through online customer communities: A psychological contract perspective," Journal of Business Research, Elsevier, vol. 103(C), pages 34-44.
    5. Heinonen, Kristina & Campbell, Colin & Lord Ferguson, Sarah, 2019. "Strategies for creating value through individual and collective customer experiences," Business Horizons, Elsevier, vol. 62(1), pages 95-104.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-00458417. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.