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La responsabilité sociale et environnementale des entreprises est-elle soluble dans la maximisation du profit ?

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Author Info

  • Patricia Crifo

    (Department of Economics, Ecole Polytechnique - CNRS : UMR7176 - Polytechnique - X)

  • Jean-Pierre Ponssard

    (Department of Economics, Ecole Polytechnique - CNRS : UMR7176 - Polytechnique - X)

Abstract

Cet article précise la nature des liens entre RSE et performance financière en dégageant trois axes majeurs pour une réflexion future: (1) l'inscription durable de la RSE dans le système de valeurs des entreprises, (2) les conditions d'une validation empirique d'un lien entre la stratégie RSE et la performance financière, lorsque cette stratégie s'inscrit dans le coeur de métier de la firme, et, (3) l'intérêt d'une reformulation de ce lien lorsqu'il s'agit d'une stratégie Bottom of the Pyramid.

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File URL: http://hal.archives-ouvertes.fr/docs/00/43/92/57/PDF/2009-51.pdf
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Bibliographic Info

Paper provided by HAL in its series Post-Print with number hal-00439257.

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Date of creation: 2009
Date of revision:
Publication status: Published, Sociétal, 2009, 66, 96-106
Handle: RePEc:hal:journl:hal-00439257

Note: View the original document on HAL open archive server: http://hal.archives-ouvertes.fr/hal-00439257/en/
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Web page: http://hal.archives-ouvertes.fr/

Related research

Keywords: RSE; création de valeur; stratégie d'entreprise;

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Cited by:
  1. Diane-Laure Arjaliès, 2010. "A Social Movement Perspective on Finance: How Socially Responsible Investment Mattered," Journal of Business Ethics, Springer, vol. 92(1), pages 57-78, April.

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