Negotiating Transaction Cost Economics: Oliver Williamson and his audiences
AbstractThe article studies the interaction between Oliver Williamson and his audiences in the construction of Transaction Cost Economics (TCE). His attentiveness to the feedback from different groups has played a major role in the success of TCE. First we discuss briefly the relevance of rhetoric to the study of economics. Rhetoric stresses that economists talk not to a void, but to peers and lay people with their habits, interests, institutional conditionings and values. Using the toolbox of rhetoric we identify Williamson’s intended audiences. Next we discuss his lists of claimed antecedents and the changes made therein. We explore how those (changing) connections could possibly have incited different audiences. In what follows, we use citation data to delineate his actual readers. This helps compare intended and actual audiences as we close with a discussion of Williamson’s ability to modify his intended reader and widen the audience of TCE in the social sciences.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoPaper provided by Universidade Federal do Paraná, Department of Economics in its series Working Papers with number 0048.
Length: 22 pages
Date of creation: 2006
Date of revision:
Note: Creation Date corresponds to the year in which the paper was published on the Department of Economics website. The paper may have been written a small number of months before its publication date.
Contact details of provider:
Postal: Av. Prefeito Lothário Meissner, 632 - térreo, Bairro Jardim Botânico, 80210-170 Curitiba - PR
Web page: http://www.economiaetecnologia.ufpr.br/
More information through EDIRC
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Quandt, Richard E, 1976. "Some Quantitative Aspects of the Economics Journal Literature," Journal of Political Economy, University of Chicago Press, vol. 84(4), pages 741-55, August.
- McCloskey, Donald N, 1983. "The Rhetoric of Economics," Journal of Economic Literature, American Economic Association, vol. 21(2), pages 481-517, June.
- Kenneth E. Boulding, 1971. "After Samuelson, Who Needs Adam Smith?," History of Political Economy, Duke University Press, vol. 3(2), pages 225-237, Fall.
- Robert Leonard, 1997. "Value, sign, and social structure: the 'game' metaphor and modern social science," European Journal of the History of Economic Thought, Taylor and Francis Journals, vol. 4(2), pages 299-326.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Luciano Nakabashi).
If references are entirely missing, you can add them using this form.