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Marketing : Changement de Paradigme

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Author Info
Boyer, A
Abstract

Le marketing "pratique" ne repond que tres imparfaitement aux besoins des consommateurs. Or la reflexion sur la recherche en marketing ne semble pas s'orienter en priorite vers l'adequation etnre les besoins des consommateurs et les actions du marketing.

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Publisher Info
Paper provided by Recherche, organisation, la dynamique, information, gestion, Nice- in its series Papers with number 97/05.

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Length: 26 pages
Date of creation: 1997
Date of revision:
Handle: RePEc:fth:rodige:97/05

Contact details of provider:
Postal: France; Groupe de recherche sur l'organisation, la dynamique, et l'information de gestion des entreprises (RODIGE) . I.A.E. Avenue Emile Henriot - 06050 Nice Cedex

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Related research
Keywords: MARKETING;

Find related papers by JEL classification:
M3 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising

Statistics
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Did you know? The RePEc project started in 1997. Its precursor, NetEc, dates back to 1993.

This page was last updated on 2009-12-16.

This information is provided to you by IDEAS at the Department of Economics, College of Liberal Arts and Sciences, University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics.