Advanced Search
MyIDEAS: Login to save this paper or follow this series

Empirical Study of IPTV Diffusion: Comparison between Japan and Korea

Contents:

Author Info

  • KINUGASA Satoshi
  • MOTOHASHI Kazuyuki
  • Yeong-Wha SAWNG
  • TERADA Shinichiro

Abstract

This study analyzes a diffusion pattern of IPTV (Internet Protocol TV), based on TAM (Technology Acceptance Model). RIETI conducted a household survey of IPTV to understand factors behind advancement of "digital conversion" of Internet and broadcasting services in Japan. The results of this survey are compared with those of a similar survey in Korea, conducted by ETRI (Electronics and Telecommunications Research Institute). Our structural equation model (SEM) analysis reveals that "ease-of-use" is an important factor in encouraging non IPTV users in both Japan and Korea to adopt it, but that the path from "usefulness" to "adoption" is stronger for Japanese households. Also in relation to IPTV users' intention to use IPTV, Japanese were directly influenced by "usefulness," while Koreans were not.

Download Info

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
File URL: http://www.rieti.go.jp/jp/publications/dp/10e021.pdf
Download Restriction: no

Bibliographic Info

Paper provided by Research Institute of Economy, Trade and Industry (RIETI) in its series Discussion papers with number 10021.

as in new window
Length: 22 pages
Date of creation: Apr 2010
Date of revision:
Handle: RePEc:eti:dpaper:10021

Contact details of provider:
Postal: 11th floor, Annex, Ministry of Economy, Trade and Industry (METI) 1-3-1, Kasumigaseki Chiyoda-ku, Tokyo, 100-8901
Phone: +81-3-3501-1363
Fax: +81-3-3501-8577
Email:
Web page: http://www.rieti.go.jp/
More information through EDIRC

Related research

Keywords:

This paper has been announced in the following NEP Reports:

References

No references listed on IDEAS
You can help add them by filling out this form.

Citations

Lists

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

Statistics

Access and download statistics

Corrections

When requesting a correction, please mention this item's handle: RePEc:eti:dpaper:10021. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (NUKATANI Sorahiko).

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.