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Is it a good idea to optimise question format for mode of data collection? Results from a mixed modes experiment

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  • Nicolaas, Gerry
  • Campanelli, Pamela C.
  • Hope, Steven
  • Jäckle, Annette
  • Lynn, Peter

Abstract

It is common practice to adapt the format of a question to the mode of data collection. Multi-coded questions in self-completion and face-to-face modes tend to be transformed for telephone into a series of yes/no questions. Questions with response scales are often branched in telephone interviews, that is, converted into two or more questions, each with shorter response lists. There has been limited research into the impact of these format differences on measurement, particularly across modes. We analyse data from an experiment that contrasted these question formats in face-to-face, telephone and web surveys. The study also included a cognitive interviewing follow-up to further explore the quantitative findings.

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Bibliographic Info

Paper provided by Institute for Social and Economic Research in its series ISER Working Paper Series with number 2011-31.

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Date of creation: 09 Dec 2011
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Publication status: published
Handle: RePEc:ese:iserwp:2011-31

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  1. Gerry Nicolaas & Peter Lynn, 2002. "Random-digit dialling in the UK: viability revisited," Journal of the Royal Statistical Society Series A, Royal Statistical Society, vol. 165(2), pages 297-316.
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Cited by:
  1. Stuart Campbell, 2013. "Over-education among A8 migrants in the UK," DoQSS Working Papers 13-09, Department of Quantitative Social Science - Institute of Education, University of London.

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