IDEAS home Printed from https://ideas.repec.org/p/emp/wpaper/wp10-01.html
   My bibliography  Save this paper

Matching corporate Leadership Discourse and Followers´ characteristics using Corporate Blogs

Author

Listed:
  • MARGARITA MAYO

    (Instituto de Empresa)

  • JOSE MANUEL ESTEVES

    (Instituto de Empresa)

Abstract

Although some studies have analyzed corporate blogging, very little academic attention has been given to the phenomena of Corporate Blogs and their content from a leadership perspective. Based on posts and comments found in two Fortune 100 Corporate Blogs, I have used content analysis to obtain specific corporate leadership characteristics (analyzing posts) as well as to obtain followers´ characteristics (analyzing comments). Then, I have used correspondence analysis to identify relationships among them. Therefore, the aim of this study has been to analyze whether corporate leadership style shown in Corporate Blogs influences the kind of their followers.

Suggested Citation

  • Margarita Mayo & Jose Manuel Esteves, 2010. "Matching corporate Leadership Discourse and Followers´ characteristics using Corporate Blogs," Working Papers Economia wp10-01, Instituto de Empresa, Area of Economic Environment.
    • Handle: RePEc:emp:wpaper:wp10-01
    as

    Download full text from publisher

    File URL: http://latienda.ie.edu/working_papers_economia/WP10-01.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Corporate leadership; followers characteritics; Fortune 100; Contentanalysis; Correspondence analysis;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:emp:wpaper:wp10-01. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Amada Marcos (email available below). General contact details of provider: https://edirc.repec.org/data/aeeiees.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.