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Perception of competition : A measurement of competition from the perspective of the firm

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Author Info

  • Ron Kemp
  • Jurgen Hanemaaijer

Abstract

In this report, we study competition from a cognitive psychology, marketing and strategic management perspective and hope to contribute to the notion of competition and competitive processes. In addition, we propose a new method to measure competition that is based on these more psychological insights.��

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File URL: http://www.entrepreneurship-sme.eu/pdf-ez/H200406.pdf
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Bibliographic Info

Paper provided by EIM Business and Policy Research in its series Scales Research Reports with number H200406.

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Length: 62 pages
Date of creation: 09 Nov 2004
Date of revision:
Handle: RePEc:eim:papers:h200406

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Cited by:
  1. Lokshin, Boris & Hagedoorn, John & Letterie, Wilko, 2010. "The bumpy road of technology partnerships: Understanding causes and consequences of partnership mal-functioning," MERIT Working Papers 057, United Nations University - Maastricht Economic and Social Research Institute on Innovation and Technology (MERIT).
  2. Lokshin, Boris & Hagedoorn, John & Letterie, Wilko, 2011. "The bumpy road of technology partnerships: Understanding causes and consequences of partnership mal-functioning," Research Policy, Elsevier, vol. 40(2), pages 297-308, March.

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