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Estrategia de la empresa en la era de Internet, La

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  • Canals, Jordi

    ()
    (IESE Business School)

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    Abstract

    El impacto de las nuevas tecnologías de la información e Internet en el mundo de la empresa ha sido enorme, y el estallido de la burbuja financiera no invalida algunos supuestos de la llamada nueva economía. Este trabajo analiza los efectos diferenciales de Internet en la dirección de empresas, así como su potencial de transformación de un sector. El análisis permite evaluar con mayor precisión las razones por las que la estrategia de muchas empresas de Internet se ha basado en fundamentos muy endebles. Asimismo, se formulan algunos principios de la estrategia empresarial orientados a asegurar la supervivencia a largo plazo de las organizaciones.

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    Bibliographic Info

    Paper provided by IESE Business School in its series IESE Research Papers with number D/490.

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    Length: 25 pages
    Date of creation: 07 Jan 2003
    Date of revision:
    Handle: RePEc:ebg:iesewp:d-0490

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    Postal: IESE Business School, Av Pearson 21, 08034 Barcelona, SPAIN
    Web page: http://www.iese.edu/
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    Related research

    Keywords: estrategia; Internet; desintermediacion; estrategia corporativa; concepto de nogocio;

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    1. Klemperer, Paul, 1987. "Markets with Consumer Switching Costs," The Quarterly Journal of Economics, MIT Press, vol. 102(2), pages 375-94, May.
    2. Michael L. Katz & Carl Shapiro, 1994. "Systems Competition and Network Effects," Journal of Economic Perspectives, American Economic Association, vol. 8(2), pages 93-115, Spring.
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