How to Get Lost Customers Back? Insights into Customer Relationship Revival Activities
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Bibliographic InfoPaper provided by Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL) in its series Publications of Darmstadt Technical University, Institute for Business Studies (BWL) with number 35535.
Date of creation: 2007
Date of revision:
Publication status: Published in Journal of the Academy of Marketing Science (JAMS) 4 . 35, (2007) : pp. 461-474
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- Bijmolt, Tammo H.A. & BlÃ¶meke, Eva & Clement, Michel, 2010. "Should they stay or should they go? Reactivation and Termination of Low-Tier Customers: Effects on Satisfaction, Word-of-Mouth, and Purchases," Research Report 10008, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
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