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Monopole télévisuel et publiphobie

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  • Nathalie SONNAC

    (Université de Paris II et CREST/LEI)

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    Abstract

    L'analyse contenue dans cet article envisage une chaîne publique et une chaîne privée en monopole comme deux hypothèses alternatives concernant la structure du marché télévisuel. Nous comparons les tarifs et les valeurs publicitaires émergeants de ces hypothèses alternatives en supposant les téléspectatrices ont une aversion pour la publicité. Nous montrons que le tarif, sous l'hypothèse d'un monopole public excède le tarif qu'imposerait un monopole privé quel que soit le niveau des coûts fixes de production de la chaîne.

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    File URL: http://sites.uclouvain.be/econ/DP/REL/2002045.pdf
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    Bibliographic Info

    Paper provided by Université catholique de Louvain, Institut de Recherches Economiques et Sociales (IRES) in its series Discussion Papers (REL - Recherches Economiques de Louvain) with number 2002045.

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    Length: 14
    Date of creation: 01 Dec 2002
    Date of revision:
    Handle: RePEc:ctl:louvre:2002045

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    Related research

    Keywords: Monopole télévisuel; Publiphobie;

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