This paper analyses price competition under product differentiation when goods are defined in a two dimensional characteristic space, and consumers do not know which firm sells which quality. Equilibrium prices consist of two additive terms, which balance consumersÕ relative valuation of goodsÕ expected quality and consumersÕ preferences for variety. However the relative importance of these terms differ under vertical and horizontal dominance
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Find related papers by JEL classification: D43 - Microeconomics - - Market Structure and Pricing - - - Oligopoly and Other Forms of Market Imperfection D80 - Microeconomics - - Information, Knowledge, and Uncertainty - - - General L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
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