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Advertising and competitive access pricing to internet services or pay-TV

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Author Info
Jean, JASKOLD-GABSZEWICZ (UNIVERSITE CATHOLIQUE DE LOUVAIN, Department of Economics)
Didier, LAUSSEL
Nathalie, SONNAC

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Abstract

We study access pricing by platforms providing internet services or pay-TV to users while they allow advertisers to have access to these users against payment via ads or banners. Users are assumed to be ad-haters. It is shown that equilibrium access prices in the usersÕ market are increasing in the dimension of the advertising market : the larger the number of advertisers, the higher the access prices for both platforms.

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File URL: http://sites.uclouvain.be/econ/DP/IRES/2006-44.pdf
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Publisher Info
Paper provided by Université catholique de Louvain, Département des Sciences Economiques in its series Discussion Papers (ECON - Département des Sciences Economiques) with number 2006044.

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Length: 10
Date of creation: 29 Sep 2006
Date of revision:
Handle: RePEc:ctl:louvec:2006044

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