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Advertising and competitive access pricing to internet services or pay-TV

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Author Info
GABSZEWICZ, Jean J.
LAUSSEL, Didier
SONNAC, Nathalie

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Abstract

We study access pricing by platforms providing internet services ot pay-TV to users while they allow advertisers to have access to these users against payment via ads or banners. Users are assumed to be ad-haters. It is shown that equilibrium access prices in the users'market are increasing in the dimension of the advertising market: the larger the number of advertisers, the higher the access prices for both platforms.

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File URL: http://www.core.ucl.ac.be/services/psfiles/dp06/dp2006_86.pdf
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Publisher Info
Paper provided by Université catholique de Louvain, Center for Operations Research and Econometrics (CORE) in its series CORE Discussion Papers with number 2006086.

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Date of creation: 01 Oct 2006
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Handle: RePEc:cor:louvco:2006086

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