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Cuando le hablen de MINERÍA en mercadeo, no saque la pica y la linterna; Le están hablando de Customer Relationship Marketing

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  • Abel Eduardo Uribe, Director Programa Mercadeo FUKL

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    Abstract

    El Customer Relationship Marketing, conocido como CRM, se ha convertido en la estrategia estrella de muchas compañías. Pero cuidado, sólo un enfoque basado en procesos de comunicación y de conocimiento de los clientes, orientado al mercado y no al producto, puede ser realmente exitoso. En el CRM la tecnología importa, pero no lo es todo.

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    File URL: http://www.fukl.edu.co/images/stories/prensa/tendencias_del_CRM.pdf
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    Bibliographic Info

    Paper provided by FUNDACION UNIVERSITARIA KONRAD LORENZ in its series ARTÍCULOS DE INTERÉS with number 007199.

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    Length: 0
    Date of creation: 13 Jul 2010
    Date of revision:
    Handle: RePEc:col:000369:007199

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