Motivations For Visiting And Not Visiting Museums Among Young Adults: A Case Study On Uum Students
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Bibliographic InfoPaper provided by Conference Master Resources in its series International Conference on Management (ICM 2011) Proceeding with number 2011-099-103.
Date of creation: Jun 2011
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Publication status: Published in ICM 2011 Proceeding, June 2011
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Web page: http://www.internationalconference.com.my/proceeding.htm
marketing management; museum marketing; young adults; target marketing; motivations;
Find related papers by JEL classification:
- M0 - Business Administration and Business Economics; Marketing; Accounting - - General
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- Debenedetti, Stéphane, 2003. "Investigating the Role of Companions in the Art Museum Experience," Economics Papers from University Paris Dauphine 123456789/1472, Paris Dauphine University.
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