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México | ¿Los SMS nudges promueven la salud financiera?
[Mexico | Do SMS Nudges Promote Financial Health?]

Author

Listed:
  • Guillermo Jr. Cárdenas Salgado
  • Juan José Li Ng
  • Héctor Ortega Rosas
  • Susana Ramos Villaseñor
  • Carlos Serrano
  • Elmer Solano Flores

Abstract

We presented the results of a Randomized Control Test (RCT) to people who received nudges through SMS in order to promote financial health variables. The target population was about 95,000 people in two age groups: 27 to 38 and 39 to 56 years old. We presented the results of a Randomized Control Test (RCT) to people who received nudges through SMS in order to promote financial health variables. The target population was about 95,000 people in two age groups: 27 to 38 and 39 to 56 years old.

Suggested Citation

  • Guillermo Jr. Cárdenas Salgado & Juan José Li Ng & Héctor Ortega Rosas & Susana Ramos Villaseñor & Carlos Serrano & Elmer Solano Flores, 2022. "México | ¿Los SMS nudges promueven la salud financiera? [Mexico | Do SMS Nudges Promote Financial Health?]," Working Papers 22/06, BBVA Bank, Economic Research Department.
    • Handle: RePEc:bbv:wpaper:2206
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    More about this item

    Keywords

    Nudges; Empujones del comportamiento; Behavioral economics; Economía del comportamiento; savings; ahorro; Digital banking; Banca digital; Financial health; Salud financiera; Mexico; México; Banks; Banca; Digital Trends; Tendencias Digitales; Financial Inclusion; Inclusión Financiera; Digital Economy; Economía Digital; Sustainable Development; Desarrollo Sostenible; Working Papers; Documento de Trabajo;
    All these keywords.

    JEL classification:

    • D14 - Microeconomics - - Household Behavior - - - Household Saving; Personal Finance
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • O16 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Financial Markets; Saving and Capital Investment; Corporate Finance and Governance

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