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The OMMB'S Fluid Milk Advertising

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  • Goddard, E.W.
  • Tielu, A.

Abstract

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Suggested Citation

  • Goddard, E.W. & Tielu, A., 1987. "The OMMB'S Fluid Milk Advertising," Working Papers 244815, University of Guelph, Department of Food, Agricultural and Resource Economics.
    • Handle: RePEc:ags:uguewp:244815
    DOI: 10.22004/ag.econ.244815
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    References listed on IDEAS

    as
    1. Wales, Terence J., 1977. "On the flexibility of flexible functional forms : An empirical approach," Journal of Econometrics, Elsevier, vol. 5(2), pages 183-193, March.
    2. Stanley R. Thompson & Doyle A. Eiler, 1975. "Producer Returns from Increased Milk Advertising," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 57(3), pages 505-508.
    3. Kinnucan, Henry W., 1986. "Demographic Versus Media Advertising Effects On Milk Demand: The Case Of The New York City Market," Northeastern Journal of Agricultural and Resource Economics, Northeastern Agricultural and Resource Economics Association, vol. 15(1), pages 1-9, April.
    4. Kinnucan, Henry W., 1983. "Media Advertising Effects on Milk Demand: The Case of the Buffalo, New York Market with an Empirical Comparison to Alternative Functional Forms of the Sales Response Equation," Research Bulletins 184097, Cornell University, Department of Applied Economics and Management.
    5. Appelbaum, Elie, 1979. "On the Choice of Functional Forms," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 20(2), pages 449-458, June.
    6. Kinnucan, Henry W. & Forker, Olan D., 1982. "Seasonality in the Consumer Response to Milk Advertising: Implications for Milk Promotion Policy," Research Bulletins 182029, Cornell University, Department of Applied Economics and Management.
    7. Yehuda Kotowitz & Frank Mathewson, 1979. "Advertising, Consumer Information, and Product Quality," Bell Journal of Economics, The RAND Corporation, vol. 10(2), pages 566-588, Autumn.
    8. Marc Nerlove & Frederick V. Waugh, 1961. "Advertising without Supply Control: Some Implications of a Study of the Advertising of Oranges," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 43(4_Part_I), pages 813-837.
    9. Franklin M. Fisher & John J. McGowan, 1979. "Advertising and Welfare: Comment," Bell Journal of Economics, The RAND Corporation, vol. 10(2), pages 726-727, Autumn.
    10. Durbin, J, 1970. "Testing for Serial Correlation in Least-Squares Regression When Some of the Regressors are Lagged Dependent Variables," Econometrica, Econometric Society, vol. 38(3), pages 410-421, May.
    11. Stanley R. Thompson & Doyle A. Eiler, 1977. "Determinants of Milk Advertising Effectiveness," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 59(2), pages 330-335.
    12. Strak, John & Gill, Len, 1983. "An Economic and Statistical Analysis of Advertising in the Market for Milk and Dairy Products in the U.K," Bulletins 232787, University of Manchester, School of Economics, Agricultural Economics Department.
    Full references (including those not matched with items on IDEAS)

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