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Pricing Performance in Marketing Fresh Winter Carrots

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  • Bohall, Robert W.

Abstract

Price analysis was used to determine if the behavior of weekly carrot prices at shipping points and wholesale terminal markets is generally consistent with a competitive marketing system. The marketing system for fresh winter carrots in 1966-68 performed efficiently in establishing prices that cleared the supply of perishable produce each day and week of the marketing season. Prices at all locations in the marketing system were closely correlated, separated by transportation, storage, and handling costs. Margins were related to the distance transported and the price of the commodity. Shipping-point prices were inversely related to the supply of carrots available. Price estimates were significantly improved by adding proxy variables--temperature and rainfall during production and harvest--to reflect the quality and size distribution of carrots marketed. Wholesale terminal market prices directly responded to shifts in shipping-point prices.

Suggested Citation

  • Bohall, Robert W., 1972. "Pricing Performance in Marketing Fresh Winter Carrots," Marketing Research Reports 313720, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:313720
    DOI: 10.22004/ag.econ.313720
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    File URL: https://ageconsearch.umn.edu/record/313720/files/mrr963.pdf
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    References listed on IDEAS

    as
    1. Bohall, Robert W., 1972. "Pricing Performance in Marketing Fresh Winter Lettuce," Marketing Research Reports 313716, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    2. Bohall, Robert W., 1972. "Pricing Performance in Marketing Fresh Winter Tomatoes," Marketing Research Reports 313726, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
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    Cited by:

    1. Tomek, William G. & Robinson, Kenneth L., 1977. "PART V. Agricultural Price Analysis and Outlook," AAEA Monographs, Agricultural and Applied Economics Association, number 337217, january.
    2. Lanier, Eleanor B., 1974. "Economics of Agriculture: Reports and Publications Issued or Sponsored by USDA's Economic Research Service, July 1971-June 1972," Miscellaneous Publications 321804, United States Department of Agriculture, Economic Research Service.
    3. Griffith, Garry R., 1975. "A Cross-Spectral Approach To Measuring Pricing Efficiency In The New South Wales Pigmeat Market," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 43(04), pages 1-21, December.

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    1. Lanier, Eleanor B., 1974. "Economics of Agriculture: Reports and Publications Issued or Sponsored by USDA's Economic Research Service, July 1971-June 1972," Miscellaneous Publications 321804, United States Department of Agriculture, Economic Research Service.
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