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Pricing Performance in Marketing Fresh Winter Lettuce

Author

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  • Bohall, Robert W.

Abstract

Price analysis was used to determine if the behavior of weekly lettuce prices at shipping points and wholesale terminal markets is generally consistent with a competitive marketing system. Results indicated that the winter lettuce market in 1966-68 performed in an orderly and competitive manner. Prices at different locations were established that were consistent with marketing costs--transportation, storage, and handling. Prices at all locations in the marketing system were closely correlated. Margins were related to the distance transported and the price of the commodity. Shipping-point prices of lettuce were inversely related to the supply of product available. Wholesale terminal market prices directly responded to shifts in shipping-point prices. The marketing system for fresh winter lettuce generally performed efficiently in establishing prices that cleared the supply of perishable produce each day and week of the marketing season.

Suggested Citation

  • Bohall, Robert W., 1972. "Pricing Performance in Marketing Fresh Winter Lettuce," Marketing Research Reports 313716, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
  • Handle: RePEc:ags:uamsmr:313716
    DOI: 10.22004/ag.econ.313716
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    File URL: https://ageconsearch.umn.edu/record/313716/files/mrr956.pdf
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    Cited by:

    1. Baires, Filadelfo & Clevenger, Tom, 1977. "The Propensity To Excess Capacity In The Lettuce Subsector," Western Journal of Agricultural Economics, Western Agricultural Economics Association, vol. 1(1), pages 1-5, June.
    2. Tomek, William G. & Robinson, Kenneth L., 1977. "PART V. Agricultural Price Analysis and Outlook," AAEA Monographs, Agricultural and Applied Economics Association, number 337217, january.
    3. Bohall, Robert W., 1972. "Pricing Performance in Marketing Fresh Winter Carrots," Marketing Research Reports 313720, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    4. Lanier, Eleanor B., 1974. "Economics of Agriculture: Reports and Publications Issued or Sponsored by USDA's Economic Research Service, July 1971-June 1972," Miscellaneous Publications 321804, United States Department of Agriculture, Economic Research Service.

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