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The competitiveness of the Portuguese wine sector and a case study of exports and activity diversification in the Vinhos Verdes region

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  • Diniz, Francisco J.
  • Katsioloudes, Marios
  • Fortunas, Sandra P.

Abstract

The world wine market is currently characterised by two principal wine suppliers: the European and the New World. Countries such as France, Italy, Spain and Portugal have witnessed a tremendous growth in the New World wine- makers (Australia, Chile, South Africa, etc.). As competition continues to intensify, wineries are searching for new channels to increase revenues and many vintners chose to develop other activities. Portugal is one of the European countries that present several natural and technical constraints which might be now resulting in modest performance regarding its position in the global wine market, competitiveness and dynamism required to overcome difficulties. The main objective of the study is to provide information to vintners concerning the current situation of the wine industry and possibly to present "holes" in the market which overall might be explored as new business opportunities. To that end, the research will attempt to measure the competitiveness of the Portuguese wine industry and its behaviour during a time period considered. This will be based on indices such as the trade intensity index, revealed comparative advantage, auto- sufficiency and market share ratios. This paper will also try to analyse empirically the specific case of exports and activity diversification in the Vinhos Verdes region.

Suggested Citation

  • Diniz, Francisco J. & Katsioloudes, Marios & Fortunas, Sandra P., 2006. "The competitiveness of the Portuguese wine sector and a case study of exports and activity diversification in the Vinhos Verdes region," 98th Seminar, June 29-July 2, 2006, Chania, Crete, Greece 10094, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaae98:10094
    DOI: 10.22004/ag.econ.10094
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    References listed on IDEAS

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    1. Klair, Kevin S. & Boggia, Antonio & Richardson, D. Wynn, 1998. "The Changing Information Needs Of Farmers In The U.S. And Europe," Conference Papers 14496, University of Minnesota, Center for International Food and Agricultural Policy.
    2. Schumacher, Sara K. & Boland, Michael A., 2004. "Diversification And Firm Performance In The Food Economy," 2004 Annual Meeting, June 30-July 2, 2004, Honolulu, Hawaii 36250, Western Agricultural Economics Association.
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      Keywords

      Agribusiness;

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