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The influence of psychographic variables on consumer preferences. The case of ethnic food in Spain

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  • Camarena-Gomez, Dena M.
  • Sanjuan, Ana Isabel

Abstract

In the last years, ethnic food has been successfully introduced in the Spanish market. In this research a choice experiment is conducted in order to investigate consumer’s preferences toward ethnic food and the influence of psychographic variables in consumer’s decisions. A nested logit model is employed for this purpose, with a two level nesting structure: the first decision is whether or not to consume ethnic food at all; and the second decision combines ethnic cuisine and the consumption situation. The experiment contemplates three cuisines, Mexican, Asian and Arab; and three consumption situations: restaurant, take away and preparation at home. Three psychographic variables are used to investigate the opt-out decision, which relate to the degree of food neophobia, ethnocentrism and personal values. These personal traits are investigated by means of scales well documented in the literature that allow the classification of consumers into segments. The results show that the probability that a consumer decides not to choose ethnic food in any of the consumption situations provided, increases in the segments defined as relatively more neo-food phobic, ethnocentric and focused more towards personal development rather than socialization.

Suggested Citation

  • Camarena-Gomez, Dena M. & Sanjuan, Ana Isabel, 2009. "The influence of psychographic variables on consumer preferences. The case of ethnic food in Spain," 113th Seminar, September 3-6, 2009, Chania, Crete, Greece 57991, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaa113:57991
    DOI: 10.22004/ag.econ.57991
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    Cited by:

    1. Shahida Anusha Siddiqui & Oscar Zannou & Ikawati Karim & Kasmiati & Nour M. H. Awad & Janusz Gołaszewski & Volker Heinz & Sergiy Smetana, 2022. "Avoiding Food Neophobia and Increasing Consumer Acceptance of New Food Trends—A Decade of Research," Sustainability, MDPI, vol. 14(16), pages 1-25, August.
    2. Friederike Paetz, 2016. "Persönlichkeitsmerkmale als Segmentierungsvariablen: Eine empirische Studie [Personality traits for market segmentation: An empirical study]," Schmalenbach Journal of Business Research, Springer, vol. 68(3), pages 279-306, August.
    3. Marina Tomic Maksan & Kristina Deronja & Milna Tudor Kalit & Zeljka Mesic, 2019. "Food Neophobia As A Determinant Of Consumer Behaviour In Ethnic Food Consumption," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 28(2), pages 579-595, december.

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    Keywords

    Agricultural and Food Policy;

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