Authentic and Fake Italian Food Products in the World

Counterfeiting is a growing and increasingly dangerous phenomenon. There has recently been an enormous growth in the illegal market for designer goods with a 'name' or trademark (counterfeit goods), as well as goods made without paying for the intellectual property rights (pirated goods). Quite apart from having economic consequences, counterfeited and pirated articles threaten the health and safety of EU citizens, their jobs, Community competitiveness, trade, and investment in research and innovation. The agrofood italian production , famous all over the world for their qualitative characteristics, it reenters among the products that are imitated. The imitation of such products certainly risks to damage the Italian productions, above all in comparison to the parameters of the quality and the food safety, both instruments of marketing used by the Italian producers in the international markets. The purpose of the paper is develop a collective understanding of the extent of the food (agro-food) counterfeit problem. The carrying out of the study foresees, initially, to consider the volumes of counterfeit commodities to world level and the politics harvest in action from the various countries to oppose this phenomenon. Subsequently the agrofood productions will be analyzed, and particularly those Italian, object of imitation trying to quantify their characteristcs and to measure its effects on the economic systems.