IDEAS home Printed from https://ideas.repec.org/p/ags/cuciwp/112959.html
   My bibliography  Save this paper

The Dynamics of Store Hour Changes and Consumption Behavior: Results of a Longitudinal Study of Consumer Attitudes toward Saturday Shopping in Germany

Author

Listed:
  • Grunhagen, Marko
  • Grove, Stephen J.
  • Gentry, James W.

Abstract

Americans who travel internationally are often shocked to discover retail outlets closed during weekend and evening hours in cities such as Paris, Rome and Berlin. Fortunately, based on the implicit assumption that demand clearly exists, retailers at various locations throughout the globe have increased their hours of operation. While political debate regarding a variety of issues (costs, the rights of labor, religion, etc.) often rages, there has been an implicit assumption that latent demand for longer hours of operation exists. Our study investigates through a longitudinal examination consumer perceptions of Saturday shopping in a country where such an activity was previously restricted. Specifically, we study perceptions of Saturday shopping among a sample of German college students who were raised with limited Saturday shopping hours. Data were gathered in 1996 – the year German legislation allowed expanded hours for retailers – and again in 1999, and comparisons are made. Strong differences are found between consumer attitudes towards Saturday shopping at the time of expansion and three years later, indicating the need for differentiating retail strategies in Germany and in other parts of the world that may soon be providing similar expanded retail access.

Suggested Citation

  • Grunhagen, Marko & Grove, Stephen J. & Gentry, James W., 2000. "The Dynamics of Store Hour Changes and Consumption Behavior: Results of a Longitudinal Study of Consumer Attitudes toward Saturday Shopping in Germany," Working Papers 112959, Clemson University, Center for International Trade.
    • Handle: RePEc:ags:cuciwp:112959
    DOI: 10.22004/ag.econ.112959
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/112959/files/citpaper6.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.112959?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Morrison, Steven A & Newman, Robert J, 1983. "Hours of Operation Restrictions and Competition among Retail Firms," Economic Inquiry, Western Economic Association International, vol. 21(1), pages 107-114, January.
    2. Holbrook, Morris B & Hirschman, Elizabeth C, 1982. "The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(2), pages 132-140, September.
    3. Raymond Gradus, 1996. "The economic effects of extending shop opening hours," Journal of Economics, Springer, vol. 64(3), pages 247-263, October.
    4. Darden, William R & Perreault, William D, Jr, 1975. "A Multivariate Analysis of Media Exposure and Vacation Behavior with Life Style Covariates," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 2(2), pages 93-103, Se.
    5. Tanguay, Georges & Vallee, Luc & Lanoie, Paul, 1995. "Shopping Hours and Price Levels in the Retailing Industry: A Theoretical and Empirical Analysis," Economic Inquiry, Western Economic Association International, vol. 33(3), pages 516-524, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Elbert Dijkgraaf & Raymond Gradus, 2007. "Explaining Sunday Shop Policies," De Economist, Springer, vol. 155(2), pages 207-219, June.
    2. Inderst, Roman & Irmen, Andreas, 2005. "Shopping hours and price competition," European Economic Review, Elsevier, vol. 49(5), pages 1105-1124, July.
    3. Skuterud, Mikal, 2005. "The impact of Sunday shopping on employment and hours of work in the retail industry: Evidence from Canada," European Economic Review, Elsevier, vol. 49(8), pages 1953-1978, November.
    4. Michael Burda, 2000. "Product Market Regulation and Labor Market Outcomes: How can Deregulation Create Jobs?," CESifo Working Paper Series 230, CESifo.
    5. E. Dijkgraaf & R.H.J.M. Gradus, 2006. "Deregulating Sunday Shop Policies," Tinbergen Institute Discussion Papers 06-003/3, Tinbergen Institute.
    6. Mai Yamada, 2019. "Business Hours, Store Quality, and Social Welfare," Journal of Industry, Competition and Trade, Springer, vol. 19(3), pages 465-478, September.
    7. Kosfeld, Michael, 2002. "Why shops close again: An evolutionary perspective on the deregulation of shopping hours," European Economic Review, Elsevier, vol. 46(1), pages 51-72, January.
    8. Svetoslav Danchev & Christos Genakos, 2015. "Evaluating the Impact of Sunday Trading Deregulation," CEP Discussion Papers dp1336, Centre for Economic Performance, LSE.
    9. Yamada, Mai, 2020. "The Regulation Level of Business Hours," MPRA Paper 101392, University Library of Munich, Germany.
    10. Miguel Flores, 2011. "24/7," Discussion Papers in Economics 11/51, Division of Economics, School of Business, University of Leicester.
    11. Paul, Annemarie, 2015. "After work shopping? Employment effects of a deregulation of shop opening hours in the German retail sector," European Economic Review, Elsevier, vol. 80(C), pages 329-353.
    12. Michael C Burda & Philippe Weil, 2004. "Blue Laws," SciencePo Working papers Main hal-01065499, HAL.
    13. Habte, Osmis, 2017. "Opening Hours Decision and Competition in the Motor Vehicle Inspection Market," Working Papers 2017:20, Lund University, Department of Economics.
    14. Charlotte Senftleben-König, "undated". "Product Market Deregulation and Employment Outcomes: Evidence from the German Retail Sector," BDPEMS Working Papers 2014009, Berlin School of Economics.
    15. Raymond Gradus, 1996. "The economic effects of extending shop opening hours," Journal of Economics, Springer, vol. 64(3), pages 247-263, October.
    16. Yamada, Mai, 2014. "Opening Hours and Quality Choices," MPRA Paper 56066, University Library of Munich, Germany.
    17. Yamada, Mai, 2014. "Opening Hours, Store Quality, and Social Welfare," MPRA Paper 84105, University Library of Munich, Germany, revised 01 Nov 2017.
    18. J Rouwendal & P Rietveld, 1999. "Prices and Opening Hours in the Retail Sector: Welfare Effects of Restrictions on Opening Hours," Environment and Planning A, , vol. 31(11), pages 2003-2016, November.
    19. Jacobsen, Joyce P. & Kooreman, Peter, 2005. "Timing constraints and the allocation of time: The effects of changing shopping hours regulations in The Netherlands," European Economic Review, Elsevier, vol. 49(1), pages 9-27, January.
    20. Tobias Wenzel, 2010. "Liberalization of Opening Hours with Free Entry," German Economic Review, Verein für Socialpolitik, vol. 11, pages 511-526, November.

    More about this item

    Keywords

    Agribusiness;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:cuciwp:112959. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/dacleus.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.