The authors explore the effect of extended shopping hours on the demand faced by small and large stores and on their prices. Their theoretical model predicts that prices at large stores will increase after opening hours are deregulated. The authors then test this prediction using a set of Quebec data collected before and after the deregulation of opening hours in July 1990. The results support their view that prices have increased at large stores since deregulation and that consumers pay for greater shopping flexibility. Copyright 1995 by Oxford University Press.
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