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Assessing Agricultural Input Brand Loyalty Among U.S. Mid-Size and Commercial Producers

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Author Info
Harbor, Anetra L.
Martin, Marshall A.
Akridge, Jay T.

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Abstract

This study explores the prevalence and determinants of brand loyalty for agricultural input products. Results suggest that loyalty for both expendable and capital inputs is high among commercial farmers. Farmer attitudes, beliefs, and some demographic characteristics are useful identifiers of brand loyal farmers.

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File URL: http://purl.umn.edu/21460
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Publisher Info
Paper provided by American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) in its series 2006 Annual meeting, July 23-26, Long Beach, CA with number 21460.

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Date of creation: 2006
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Handle: RePEc:ags:aaea06:21460

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Related research
Keywords: brand loyalty; capital inputs; expendable inputs; farmer purchase decisions; Farm Management;

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This page was last updated on 2009-12-11.

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