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An Analysis Of The Impact Of Price On Consumer Purchase Interest In Organic Grapes And A Profile Of Organic Purchasers

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  • Wolf, Marianne McGarry

Abstract

This research uses simulated test marketing methodology to examine the consumer purchase interest in organic grapes and price sensitivity. A profile of the target organic food purchaser is identified and consumer perceptions of organic grapes are compared to their perceptions of regular (conventionally grown) grapes. The research uses a survey instrument and a concept exposure that were administered through the use of a personal interview of 342 randomly selected respondents at food stores in May 2001 in San Luis Obispo County, California. Comparisons of nominal and ordinal variables were generated through the use of chi-square tests. The statistical tests used to examine interval and ratio variables are t-tests, one-way analysis of variance, and multivariate analysis of variance.

Suggested Citation

  • Wolf, Marianne McGarry, 2002. "An Analysis Of The Impact Of Price On Consumer Purchase Interest In Organic Grapes And A Profile Of Organic Purchasers," 2002 Annual meeting, July 28-31, Long Beach, CA 19663, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea02:19663
    DOI: 10.22004/ag.econ.19663
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    File URL: https://ageconsearch.umn.edu/record/19663/files/sp02wo02.pdf
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    References listed on IDEAS

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    1. Wolf, Marianne McGarry & Johnson, Bradey & Cochran, Kerry & Hamilton, Lynn L., 2002. "Consumer Attitudes Toward Organically Grown Lettuce," Journal of Food Distribution Research, Food Distribution Research Society, vol. 33(1), pages 1-6, March.
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    Cited by:

    1. Vehapi Semir, 2015. "A Study of the Consumer Motives which Influence the Purchase of Organic Food in Serbia," Economic Themes, Sciendo, vol. 53(1), pages 102-118, March.
    2. He, Na & Bernard, John C., 2011. "Differences in WTP and Consumer Demand for Organic and Non-GM Fresh and Processed Foods," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 40(2), pages 1-15, August.
    3. Govindasamy, R & Arumugam, S & Vellangany, I & Ozkan, B, 2018. "Willingness to pay a high-premium for fresh organic produce: an econometric analysis," Agricultural Economics Research Review, Agricultural Economics Research Association (India), vol. 31(1).
    4. Kaya, Ozgur & Florkowski, Wojciech J. & Suh, Dong-Kyun, 2010. "Determinants of Decision to Pay a Price Premium for Modified Food by Consumers of the Republic of Korea," 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado 61004, Agricultural and Applied Economics Association.
    5. Smith, Travis A. & Huang, Chung L. & Lin, Biing-Hwan, 2009. "How Much are Consumers Paying for Organic Baby Food?," 2009 Annual Meeting, January 31-February 3, 2009, Atlanta, Georgia 46748, Southern Agricultural Economics Association.

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