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Micro-strategies of Contextualization Cross-national Transfer of Socially Responsible Investment

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Author Info
Eva Boxenbaum
Jean-Pascal Gond
Abstract

This paper examines how individuals select and mobilize local institutions when they transfer business practices across societies that are construed as dissimilar to one another. We investigate empirically how the American business practice of socially responsible investment (SRI) was transferred to France and Quebec. Our analysis identifies five micro-strategies that were employed to contextualize SRI, namely filtering, rerouting, stowing, defusing, and coupling. This repertoire of micro-strategies extends previous research on contextualization, translation, and institutional transfers and links them to one another. They may also help explain why some transfers succeed while others fail.

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Publisher Info
Paper provided by DRUID, Copenhagen Business School, Department of Industrial Economics and Strategy/Aalborg University, Department of Business Studies in its series DRUID Working Papers with number 06-24.

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Date of creation: 2006
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Handle: RePEc:aal:abbswp:06-24

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Related research
Keywords: Contextualization; transfer; translation; institutional theory; socially responsible investment;

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  1. Elias Bengtsson, 2008. "A History of Scandinavian Socially Responsible Investing," Journal of Business Ethics, Springer, vol. 82(4), pages 969-983, November. [Downloadable!] (restricted)
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This page was last updated on 2009-12-1.

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