This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.
Heski Bar-Isaac & Guillermo Caruana & Vicente Cunat, 2008.
"Information Gathering and Marketing,"
Working Papers
08-17, New York University, Leonard N. Stern School of Business, Department of Economics.
[Downloadable!]
Tuk, M.A. & Verlegh, P.W.J. & Smidts, A. & Wigboldus, D.H.J., 2008.
"Sales and Sincerity: The Role of Relational Framing in Word-of-Mouth Marketing,"
Research Paper
ERS-2008-056-MKT Revision, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni.
[Downloadable!]
Lans, R.J.A. van der & Cote, J.A. & Cole, C.A. & Leong, S.M. & Smidts, A. & Henderson, P.W. & Bluemelhuber, C. & Bottomley, P.A. & Doyle, J.R. & Fedorikhin, A.S. & Janakiraman, M. & Ramaseshan, B. & S, 2008.
"Cross-National Logo Evaluation Analysis: An Individual Level Approach,"
Research Paper
ERS-2008-055-MKT Revision, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni.
[Downloadable!]
Tuk, M.A. & Verlegh, P.W.J. & Smidts, A. & Wigboldus, D.H.J., 2008.
"Interpersonal Relationships Moderate the Effect of Faces on Person Judgments,"
Research Paper
ERS-2008-057-MKT Revision, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni.
[Downloadable!]