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Can Crowdsourcing Platforms Be Used In B2b Innovation?

In: Open Innovation A Multifaceted Perspective: Part II

Author

Listed:
  • Hannu Kärkkäinen
  • Jari Jussila
  • Jani Multasuo
  • Nina Helander

Abstract

The aim of this research is to explore the use and possibilities of crowdsourcing, particularly from the innovation perspective of business-to-business (B2B) companies, and to create a more comprehensive picture of the opportunities offered by crowdsourcing platforms and crowdsourcing for companies that operate in industrial B2B markets and develop products for other companies. We observed and analysed crowdsourcing platforms which had been utilised for B2B product crowdsourcing especially in support of the innovation process. We also identified and analysed examples of B2B cases and found ample evidence of B2B product crowdsourcing in innovation. We discovered evidence of the use of crowdsourcing platforms in the development of B2B innovations in all three innovation process phases: Front-end, product development, and commercialisation. We concluded that the role of the social media was fairly essential in all the B2B crowdsourcing examples found.

Suggested Citation

  • Hannu Kärkkäinen & Jari Jussila & Jani Multasuo & Nina Helander, 2016. "Can Crowdsourcing Platforms Be Used In B2b Innovation?," World Scientific Book Chapters, in: Anne-Laure Mention & Marko Torkkeli (ed.), Open Innovation A Multifaceted Perspective: Part II, chapter 16, pages 393-421, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789814719186_0016
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    Citations

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    Cited by:

    1. Nguyen Hoang Thuan & Pedro Antunes & David Johnstone, 2016. "Factors influencing the decision to crowdsource: A systematic literature review," Information Systems Frontiers, Springer, vol. 18(1), pages 47-68, February.
    2. Skare, Marinko & Gavurova, Beata & Polishchuk, Volodymyr, 2023. "A decision-making support model for financing start-up projects by venture capital funds on a crowdfunding platform," Journal of Business Research, Elsevier, vol. 158(C).
    3. Guohao Wang & Liying Yu, 2020. "Analysis of Enterprise Sustainable Crowdsourcing Incentive Mechanism Based on Principal-Agent Model," Sustainability, MDPI, vol. 12(8), pages 1-21, April.
    4. Hangzi Zhu & Katharina Djurjagina & Jens Leker, 2014. "Innovative Behaviour Types And Their Influence On Individual Crowdsourcing Performances," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 18(06), pages 1-18.
    5. von See, Birgit & Kalogerakis, Katharina, 2015. "Innovation Contests in Logistics," Chapters from the Proceedings of the Hamburg International Conference of Logistics (HICL), in: Kersten, Wolfgang & Blecker, Thorsten & Ringle, Christian M. (ed.), Innovations and Strategies for Logistics and Supply Chains: Technologies, Business Models and Risk Management. Proceedings of the Hamburg Internationa, volume 20, pages 3-29, Hamburg University of Technology (TUHH), Institute of Business Logistics and General Management.

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