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Scaling Your Business

In: DANCING ON THE EDGE OF GREATNESS Making Leadership Personal

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  • SOPHIA CHIN

Abstract

Eric started his own creative agency two years ago with a small team of five people to serve one client. They were like a roving in-house creative agency flying across Southeast Asia to support the in-country product teams to deliver award-winning localized marketing projects. Like the SEAL Team Six, they would dive-bomb into the country for a month to launch the campaign, and then evacuate…

Suggested Citation

  • Sophia Chin, 2023. "Scaling Your Business," World Scientific Book Chapters, in: DANCING ON THE EDGE OF GREATNESS Making Leadership Personal, chapter 19, pages 259-268, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811251214_0019
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    More about this item

    Keywords

    Leadership; Entrepreneurship; Leadership Development; Personal Development; Creativity; Motivation; Management; Human Resources;
    All these keywords.

    JEL classification:

    • O15 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Economic Development: Human Resources; Human Development; Income Distribution; Migration
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior

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