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Wine as Luxury Experience: A Taxonomy of Consumers Based on Best-Worst Scaling

In: Luxury Marketing

Author

Listed:
  • Stefan Behrens
  • Klaus-Peter Wiedmann

    (Leibniz Universität Hannover)

  • Nadine Hennigs

    (Leibniz Universität Hannover)

Abstract

Zusammenfassung Due to the ever-growing internationalisation of traditional eating habits – including menus with more courses combined with premium drinks – wine has become an integral component of culture in many countries [7]. Particularly in widespread areas of Asia and in Middle and Eastern Europe, wine consumption has obtained socio-cultural significance and hedonistic value [43]. Hence, world consumption of wine slowly began to rise from 224 million hl in the early 1990s to an estimated 232 to 242 million hl in 2010 [49], [51].

Suggested Citation

  • Stefan Behrens & Klaus-Peter Wiedmann & Nadine Hennigs, 2013. "Wine as Luxury Experience: A Taxonomy of Consumers Based on Best-Worst Scaling," Springer Books, in: Klaus-Peter Wiedmann & Nadine Hennigs (ed.), Luxury Marketing, edition 127, chapter 22, pages 395-416, Springer.
    • Handle: RePEc:spr:sprchp:978-3-8349-4399-6_22
    DOI: 10.1007/978-3-8349-4399-6_22
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