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Placing Luxury Marketing on the Research Agenda Not Only for the Sake of Luxury – An Introduction

In: Luxury Marketing

Author

Listed:
  • Klaus-Peter Wiedmann

    (Leibniz Universität Hannover)

  • Nadine Hennigs

    (Leibniz Universität Hannover)

Abstract

Zusammenfassung Certainly, luxury might offer a thrilling experience from the perspective of individual researchers, and yes, to a certain extent, we also share this type of motivation for the research topic. However, more serious motives underlie the effort to place luxury and luxury marketing on the research agenda.

Suggested Citation

  • Klaus-Peter Wiedmann & Nadine Hennigs, 2013. "Placing Luxury Marketing on the Research Agenda Not Only for the Sake of Luxury – An Introduction," Springer Books, in: Klaus-Peter Wiedmann & Nadine Hennigs (ed.), Luxury Marketing, edition 127, chapter 1, pages 3-17, Springer.
    • Handle: RePEc:spr:sprchp:978-3-8349-4399-6_1
    DOI: 10.1007/978-3-8349-4399-6_1
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    Citations

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    Cited by:

    1. Makkar, Marian & Yap, Sheau-Fen, 2018. "Emotional experiences behind the pursuit of inconspicuous luxury," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 222-234.
    2. Shir-Way Siew & Michael S. Minor & Reto Felix, 2018. "The influence of perceived strength of brand origin on willingness to pay more for luxury goods," Journal of Brand Management, Palgrave Macmillan, vol. 25(6), pages 591-605, November.
    3. Zahra MajlesiRad & Abdol Hamid Haji pour Shoushtari, 2020. "Analysis of the impact of social network sites and eWOM marketing, considering the reinforcing dimensions of the concept of luxury, on tendency toward luxury brand," Future Business Journal, Springer, vol. 6(1), pages 1-19, December.

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