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The Influence of Subjective Norm on the Usage of Smartglasses

In: The Drivers of Wearable Device Usage

Author

Listed:
  • Daniel Weiz

    (Frankfurt University of Applied Sciences)

  • Gagat Anand

    (Frankfurt University of Applied Sciences)

  • Claus-Peter H. Ernst

    (Frankfurt University of Applied Sciences)

Abstract

One factor hindering people’s usage of smartglasses seems to be that of Subjective Norm. More specifically, there are multiple reports of people using Google Glass being criticized in public, due to the general public’s perception that their privacy is at risk because of the device’s integrated recording functionalities. In this article, we empirically evaluate the influence of Subjective Norm on smartglasses usage. After collecting 111 completed online questionnaires about one specific pair of smartglasses, Google Glass, and applying a structural equation modeling approach, our findings indicate that smartglasses are at least partly utilitarian technologies whose usage is influenced by Perceived Usefulness. Furthermore, although we could not confirm a direct positive influence of Subjective Norm on the Actual System Use of smartglasses, we confirmed an indirect positive influence of Subjective Norm on Actual System Use through Perceived Usefulness. These findings suggest that smartglasses manufacturers need to emphasize the instrumental benefits of their devices. In addition, the manufacturers need to address users’ potential negative perceptions of smartglasses stemming from users’ beliefs that the general public has a negative opinion of the device.

Suggested Citation

  • Daniel Weiz & Gagat Anand & Claus-Peter H. Ernst, 2016. "The Influence of Subjective Norm on the Usage of Smartglasses," Progress in IS, in: Claus-Peter H. Ernst (ed.), The Drivers of Wearable Device Usage, edition 1, pages 1-11, Springer.
    • Handle: RePEc:spr:prochp:978-3-319-30376-5_1
    DOI: 10.1007/978-3-319-30376-5_1
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    Cited by:

    1. Rauschnabel, Philipp A. & He, Jun & Ro, Young K., 2018. "Antecedents to the adoption of augmented reality smart glasses: A closer look at privacy risks," Journal of Business Research, Elsevier, vol. 92(C), pages 374-384.

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