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Co-creation and Design Thinking to Envision More Sustainable Business Models: A Foresight Design Approach for Organizational Sustainability of SME Manufacturers

In: Managing Complexity

Author

Listed:
  • Alexandre Joyce

    (Concordia University)

Abstract

Many businesses such as manufacturers base their business model on selling more products. We begin our research with the question: How can we help organizations imagine their business model to be more sustainable? For this action research, we prepared a workshop for 13 manufacturing organizations and undertook a co-creation design process that resulted in more sustainable business model concepts in the sense of economic, environmental and social benefits. We followed up with five participating manufacturers by using design thinking and ended up with our own concepts of more sustainable business models. We report on four advantages of following a dual design process of co-creation and design thinking when generating a vision for more sustainable organizations. In the end, we strike a balance between the engagement of co-creation that leads to pertinence and the guiding ideals that drive the design thinking process.

Suggested Citation

  • Alexandre Joyce, 2017. "Co-creation and Design Thinking to Envision More Sustainable Business Models: A Foresight Design Approach for Organizational Sustainability of SME Manufacturers," Springer Proceedings in Business and Economics, in: Jocelyn Bellemare & Serge Carrier & Kjeld Nielsen & Frank T. Piller (ed.), Managing Complexity, chapter 0, pages 173-193, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-29058-4_14
    DOI: 10.1007/978-3-319-29058-4_14
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    Cited by:

    1. Juliana Kurek & Luciana Londero Brandli & Marcos Antonio Leite Frandoloso & Amanda Lange Salvia & Janaina Mazutti, 2023. "Sustainable Business Models Innovation and Design Thinking: A Bibliometric Analysis and Systematic Review of Literature," Sustainability, MDPI, vol. 15(2), pages 1-22, January.
    2. D'Adamo, Idiano & Falcone, Pasquale Marcello & Imbert, Enrica & Morone, Piergiuseppe, 2020. "A Socio-economic Indicator for EoL Strategies for Bio-based Products," Ecological Economics, Elsevier, vol. 178(C).

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