Tourists’ and Employees’ Psychology in the Framework of Strategic Management in Greek Tourism

Tourism is a social phenomenon that manifests itself at numerous levels of society and is subject to change. Greece is a prominent tourist destination worldwide, and tourism is a critical social and economic activity. Due to the tourist phenomenon’s importance, a detailed examination is required, both for its impact on a place, the natural and built environment, and on society and culture. Tourism psychology assists in the examination of the tourist phenomena. The purpose of this research is to examine tourism psychology in Greek tourism, not only from the perspective of visitors who have visited a Greek destination, but also from the perspective of tourism sector personnel in Greece. The research attempts to shed information on the visitors’ motivations, their perceptions of the trip, and the elements that influence their behavior. Additionally, the research will document any psychological illnesses that may be related with tourism activity. Furthermore, the research aims to capture the motives, behaviors, perceptions of work, and psychological effects of tourism job from the perspective of employees. It was explored whether the tourism profession’s practice has an influence on their attitudes, perceptions, and actions, with a common conclusion being that tourism has a two-way effect on the psychology of tourists, as well as the tourism profession’s practice on the psychology of employees.