IDEAS home Printed from https://ideas.repec.org/h/spr/nrmchp/978-0-387-72971-8_4.html
   My bibliography  Save this book chapter

Marketing Environmental Services

In: Payment for Environmental Services in Agricultural Landscapes

Author

Listed:
  • Amir Heiman

    (Hebrew University)

  • Yanhong Jin

    (Texas A&M University)

  • David Zilberman

    (University of California, Berkeley)

Abstract

Environmental services (ES) are diverse both in terms of the benefits that they provide, and in terms of potential buyers. This suggests a mixture of institutional arrangements and strategies required to create demand for ES. In some cases, there is an advantage to commoditizing ES and marketing them through large exchanges. In other cases, the ES are unique, and special efforts and patience for finding the appropriate buyers are needed. In all cases, increasing consumer awareness of availability, value, and benefit of ES is important and leads to increased demand. Furthermore, in all cases, buyers have to be assured of product reliability, which requires explicit mechanisms for monitoring, enforcement of contracts, and insurance. The demand from ES can come from governments and industry that may use it as a least-cost approach to solving environmental problems or a source of revenue and consumers who may use ES as a source of direct consumption benefits or altruism of pro-social behavior. Marketing strategies should be targeted for the specific characteristic of needs of various market segments.

Suggested Citation

  • Amir Heiman & Yanhong Jin & David Zilberman, 2009. "Marketing Environmental Services," Natural Resource Management and Policy, in: Leslie Lipper & Takumi Sakuyama & Randy Stringer & David Zilberman (ed.), Payment for Environmental Services in Agricultural Landscapes, chapter 4, pages 59-76, Springer.
    • Handle: RePEc:spr:nrmchp:978-0-387-72971-8_4
    DOI: 10.1007/978-0-387-72971-8_4
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Alexander Tan, 2018. "The Effect of Social Capital and Absorptive Capacity through Knowledge Management on Finance Company Performance in Indonesia," International Business Research, Canadian Center of Science and Education, vol. 11(1), pages 87-101, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:nrmchp:978-0-387-72971-8_4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.