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Vergleichende Wettbewerbsfähigkeitsanalyse der KMU in Ungarn

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Author Info

  • György Kadocsa

    ()
    (Óbuda University)

  • Anna Francsovics

    ()
    (Óbuda University)

Abstract

In der Umfrage wurde die Antwort gesucht, wie die Unternehmen ihre Situation im Vergleich zu den Konkurrenten sehen. Die Fragestellungen über das Prinzip Benchmarking richteten sich auf die Marktposition, und –aktivität, Technisches Umfeld, Organisations- und Managementtätigkeit und auf Wirtschaftslage und betriebswirtschaftliche Fragen. In jedem Themenbereich gab es Stärken und Schwächen, und aus den Stärken und Schwächen konnte man auf die Möglichkeiten und auf die Gefahren folgern.

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Bibliographic Info

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This chapter was published in: György Kadocsa (ed.) , , pages 115-130, 2012.

This item is provided by Óbuda University, Keleti Faculty of Business and Management in its series Proceedings- 10th International Conference on Mangement, Enterprise and Benchmarking (MEB 2012) with number 115-130.

Handle: RePEc:pkk:meb012:115-130

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Keywords: Wettbewerbsfähigkeit; KMU; vergleichende Analyse; Stärke und Schwäche;

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