IDEAS home Printed from https://ideas.repec.org/h/pal/dofeco/v6year2012doi3885.html
   My bibliography  Save this book chapter

online platforms, economics of

Author

Listed:
  • Alexander White

Abstract

Following the Internet’s widespread adoption, much economic work has studied ‘online platforms’: firms that mainly interact with consumers in cyberspace. This article surveys such work, focusing on the ways in which traditional economic models have been adapted to incorporate novel aspects made relevant by the Internet. This literature can be divided roughly into two categories: broad-brush study of the competition between platforms and more fine-grained study of the ways in which users and platforms interact with one another. The former focuses on extending oligopoly theory to include ‘consumption externalities’; the latter extends auction and search theory to a world of precisely measureable actions.

Suggested Citation

  • Alexander White, 2012. "online platforms, economics of," The New Palgrave Dictionary of Economics,, Palgrave Macmillan.
    • Handle: RePEc:pal:dofeco:v:6:year:2012:doi:3885
    as

    Download full text from publisher

    File URL: http://www.dictionaryofeconomics.com/article?id=pde2012_O000112
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Jerry Ellig & Paul LaFontaine & Wayne Leighton & Eric Ralph & Sean Sullivan, 2018. "Economics at the FCC, 2017–2018: Internet Freedom, International Broadband Pricing Comparisons, and a New Office of Economics and Analytics," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 53(4), pages 681-707, December.
    2. Henk Kox & Bas Straathof & Gijsbert Zwart, 2017. "Targeted advertising, platform competition, and privacy," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 26(3), pages 557-570, September.
    3. Henk Kox & Bas Straathof & Gijsbert Zwart, 2017. "Targeted advertising, platform competition, and privacy," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 26(3), pages 557-570, September.
    4. Tomlin, Brian, 2014. "Managing supply-demand risk in global production: Creating cost-effective flexible networks," Business Horizons, Elsevier, vol. 57(4), pages 509-519.

    More about this item

    Keywords

    consumption externalities; economics of the Internet; electronic commerce; multi-sided platforms; network effects; search engines; social networks; sponsored search auctions; two-sided markets;
    All these keywords.

    JEL classification:

    • D40 - Microeconomics - - Market Structure, Pricing, and Design - - - General
    • D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
    • D44 - Microeconomics - - Market Structure, Pricing, and Design - - - Auctions
    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:dofeco:v:6:year:2012:doi:3885. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sheeja Sanoj (email available below). General contact details of provider: http://www.palgrave-journals.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.