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Marketing of Art Museums

In: The Economics of Art Museums

Author

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  • Robert C. Blattberg
  • Cynthia J. Broderick

Abstract

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Suggested Citation

  • Robert C. Blattberg & Cynthia J. Broderick, 1991. "Marketing of Art Museums," NBER Chapters, in: The Economics of Art Museums, pages 327-346, National Bureau of Economic Research, Inc.
    • Handle: RePEc:nbr:nberch:11646
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    Cited by:

    1. Victor Martínez-de-Albéniz & Ana Valdivia, 2019. "Measuring and Exploiting the Impact of Exhibition Scheduling on Museum Attendance," Manufacturing & Service Operations Management, INFORMS, vol. 21(4), pages 761-779, October.
    2. Charles Gray, 1998. "Hope for the Future? Early Exposure to the Arts and Adult Visits to Art Museums," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 22(2), pages 87-98, June.
    3. Piergiorgio Re & Bernardo Bertoldi & Fabrizio Mosca & Margherita Stupino & Chiara Giachino, 2016. "Cultural assets. New opportunities for the region," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2016(2), pages 13-40.
    4. Frey, Bruno S. & Meier, Stephan, 2006. "The Economics of Museums," Handbook of the Economics of Art and Culture, in: V.A. Ginsburgh & D. Throsby (ed.), Handbook of the Economics of Art and Culture, edition 1, volume 1, chapter 29, pages 1017-1047, Elsevier.
    5. Gorazd Sedmak & Aleksandra Brezovec, 2017. "Visitors’ Preferences for Museum Interpretation: Identifying and Targeting Market Segments," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 10(2), pages 141-150.
    6. William Luksetich & Mark Partridge, 1997. "Demand functions for museum services," Applied Economics, Taylor & Francis Journals, vol. 29(12), pages 1553-1559.

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