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Chandan Parsad

Personal Details

First Name:Chandan
Middle Name:
Last Name:Parsad
Suffix:
RePEc Short-ID:ppa1343

Affiliation

Indian Institute of Management Bodh Gaya (IIMBG)

Gaya, India
http://iimbg.ac.in/
RePEc:edi:iimbgin (more details at EDIRC)

Research output

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Jump to: Articles

Articles

  1. Priyanka Gupta & Sanjeev Prashar & Chandan Parsad & T. Sai Vijay, 2021. "Role of Shopping App Attributes in Creating Urges for Impulse Buying: An Empirical Investigation Using SEM and Neural Network Technique," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 19(1), pages 43-64, January.
  2. Sai Vijay Tata & Sanjeev Prashar & Chandan Parsad, 2021. "Typology of Online Reviewers Based on Their Motives for Writing Online Reviews," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 19(2), pages 74-88, April.
  3. Chandan Parsad & Sanjeev Prashar & Vinita S. Sahay, 2021. "Tata Nano: Case of Repositioning," Vikalpa: The Journal for Decision Makers, , vol. 46(3), pages 177-187, September.
  4. Parsad, Chandan & Prashar, Sanjeev & Vijay, T. Sai & Kumar, Mukesh, 2021. "Do promotion and prevention focus influence impulse buying: The role of mood regulation, shopping values, and impulse buying tendency," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
  5. Priyanka Gupta & Sanjeev Prashar & T. Sai Vijay & Chandan Parsad, 2021. "Examining the influence of antecedents of continuous intention to use an informational app: the role of perceived usefulness and perceived ease of use," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 36(2), pages 270-287.
  6. Chandan Parsad, 2020. "Ola Acquired TaxiForSure: Posttakeover Dilemma," Vikalpa: The Journal for Decision Makers, , vol. 45(1), pages 51-53, March.
  7. Chandan Parsad & Shashank Mittal & Raveesh Krishnankutty, 2020. "A study on the factors affecting household solar adoption in Kerala, India," International Journal of Productivity and Performance Management, Emerald Group Publishing Limited, vol. 69(8), pages 1695-1720, July.
  8. Chandan Parsad & Sanjeev Prashar & Vijay Sai Tata, 2019. "Influence of Personality Traits and Social Conformity on Impulsive Buying Tendency: Empirical Study Using 3M Model," International Journal of Strategic Decision Sciences (IJSDS), IGI Global, vol. 10(2), pages 107-124, April.
  9. Sai Vijay Tata & Sanjeev Prashar & Chandan Parsad, 2019. "Shoppers' Intention to Provide Online Reviews: The Moderating Role of Consumer Involvement," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 17(3), pages 35-53, July.
  10. Nilesh Arora & Sanjeev Prashar & Chandan Parsad & Sai Vijay Tata, 2019. "Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 46(3), pages 179-195, September.
  11. Chandan Parsad & Chandra Prakash Chandra & Shekhar Suman, 2019. "A Product Feature Prioritization-Based Segmentation Model of Consumer Market for Health Drinks," International Journal of Strategic Decision Sciences (IJSDS), IGI Global, vol. 10(2), pages 70-83, April.
  12. Chandan Parsad & Sanjeev Prashar & T. Sai Vijay & Mukesh Kumar, 2018. "In-Store Stimuli and Impulsive Buying Behaviour: Modeling Through Regression Equation," International Journal of Strategic Decision Sciences (IJSDS), IGI Global, vol. 9(3), pages 95-112, July.
  13. Sanjeev Prashar & Priyanka Gupta & Chandan Parsad & T. Sai Vijay, 2018. "Predicting Shoppers' Continuous Buying Intention Using Mobile Apps," International Journal of Strategic Decision Sciences (IJSDS), IGI Global, vol. 9(3), pages 69-83, July.
  14. T. Sai Vijay & Sanjeev Prashar & Chandan Parsad, 2017. "Online Shoppers' Satisfaction: The Impact of Shopping Values, Website Factors and Trust," International Journal of Strategic Decision Sciences (IJSDS), IGI Global, vol. 8(2), pages 52-69, April.
  15. Chandan Parsad & Sanjeev Prashar & Vijay Sai Tata, 2017. "Understanding nature of store ambiance and individual impulse buying tendency on impulsive purchasing behaviour: an emerging market perspective," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 44(4), pages 297-311, December.
  16. Sanjeev Prashar & T. Sai Vijay & Chandan Parsad, 2017. "Effects of Online Shopping Values and Website Cues on Purchase Behaviour: A Study Using S–O–R Framework," Vikalpa: The Journal for Decision Makers, , vol. 42(1), pages 1-18, March.
  17. Sanjeev Prashar & Harvinder Singh & Chandan Parsad & T. Sai Vijay, 2017. "Predicting Indian Shoppers’ Malls Loyalty Behaviour," Vikalpa: The Journal for Decision Makers, , vol. 42(4), pages 234-250, December.
  18. Sanjeev Prashar & Chandan Parsad & T Sai Vijay, 2016. "Predicting Impulsive Buyers: A Comparative Study of Binary Classifiers' Discriminative Ability," International Journal of Strategic Decision Sciences (IJSDS), IGI Global, vol. 7(2), pages 40-56, April.
  19. Sanjeev Prashar & T. Sai Vijay & Chandan Parsad, 2015. "Antecedents to Online Shopping: Factors Influencing the Selection of Web Portal," International Journal of E-Business Research (IJEBR), IGI Global, vol. 11(1), pages 35-55, January.
  20. Sanjeev Prashar & Chandan Parsad & T. Sai Vijay, 2015. "Factors prompting impulse buying behaviour - study among shoppers in India," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 11(2), pages 219-244.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Articles

  1. Sai Vijay Tata & Sanjeev Prashar & Chandan Parsad, 2021. "Typology of Online Reviewers Based on Their Motives for Writing Online Reviews," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 19(2), pages 74-88, April.

    Cited by:

    1. Xiaogang Zhao & Hao Zhang & Hai Shen & Yadong Zhou, 2023. "Research on the positioning method of online community users from the perspective of precision marketing," Electronic Commerce Research, Springer, vol. 23(2), pages 1271-1296, June.

  2. Parsad, Chandan & Prashar, Sanjeev & Vijay, T. Sai & Kumar, Mukesh, 2021. "Do promotion and prevention focus influence impulse buying: The role of mood regulation, shopping values, and impulse buying tendency," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).

    Cited by:

    1. Cheng, Junjun & Chen, Bo & Huang, Zihang, 2023. "Collective-based ad transparency in targeted hotel advertising: Consumers’ regulatory focus underlying the crowd safety effect," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    2. Coelho, Filipe & Aniceto, Inês & Bairrada, Cristela Maia & Silva, Pedro, 2023. "Personal values and impulse buying: The mediating role of hedonic shopping motivations," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    3. Agnihotri, Arpita & Bhattacharya, Saurabh & Yannopoulou, Natalia & Liu, Martin J., 2022. "Examining social media engagement through health-related message framing in different cultures," Journal of Business Research, Elsevier, vol. 152(C), pages 349-360.
    4. Tarka, Piotr & Kukar-Kinney, Monika & Harnish, Richard J., 2022. "Consumers’ personality and compulsive buying behavior: The role of hedonistic shopping experiences and gender in mediating-moderating relationships," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    5. Rodriguez, Virginie & Sangle-Ferriere, Marion, 2023. "Do supermarkets’ emails have any value for their customers? The effect of emails’ content and interestingness on customers’ attitude and engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    6. Monika Matušovičová & Martin Kuchta & Monika Stanková, 2022. "Improvement in Customer Experience Through the Creation of Virtual Brand Communities," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 34(1), pages 79-92.
    7. Liu, Yanfeng & Li, Xue & Yuen, Kum Fai, 2023. "Revenge buying: The role of negative emotions caused by lockdowns," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    8. Vannucci, Virginia & Dasmi, Costanza & Nechaeva, Olga & Pizzi, Gabriele & Aiello, Gaetano, 2023. "WHY do YOU care about me? The impact of retailers’ customer care activities on customer orientation perceptions and store patronage intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    9. Qu, Yi & Khan, Jashim & Su, Yuyang & Tong, Jiao & Zhao, Shuo, 2023. "Impulse buying tendency in live-stream commerce: The role of viewing frequency and anticipated emotions influencing scarcity-induced purchase decision," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).

  3. Priyanka Gupta & Sanjeev Prashar & T. Sai Vijay & Chandan Parsad, 2021. "Examining the influence of antecedents of continuous intention to use an informational app: the role of perceived usefulness and perceived ease of use," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 36(2), pages 270-287.

    Cited by:

    1. Seung-hye Jung & Joon-ho Kim & Ha-na Cho & Hae-won Lee & Hyun-ju Choi, 2021. "Brand Personality of Korean Dance and Sustainable Behavioral Intention of Global Consumers in Four Countries: Focusing on the Technological Acceptance Model," Sustainability, MDPI, vol. 13(20), pages 1-19, October.
    2. Yanlong Guo & Xueqing Ma & Denghang Chen & Han Zhang, 2022. "Factors Influencing Use of Fitness Apps by Adults under Influence of COVID-19," IJERPH, MDPI, vol. 19(23), pages 1-17, November.
    3. Xin Huang & Hui Zhi, 2023. "Factors Influencing Students’ Continuance Usage Intention with Virtual Classroom during the COVID-19 Pandemic: An Empirical Study," Sustainability, MDPI, vol. 15(5), pages 1-13, March.
    4. Davod Farhadi & Ali Maroosi, 2022. "Impact of Social Media Application Qualities on Using Them for Daily News," Acta Informatica Pragensia, Prague University of Economics and Business, vol. 2022(1), pages 48-61.

  4. Chandan Parsad & Shashank Mittal & Raveesh Krishnankutty, 2020. "A study on the factors affecting household solar adoption in Kerala, India," International Journal of Productivity and Performance Management, Emerald Group Publishing Limited, vol. 69(8), pages 1695-1720, July.

    Cited by:

    1. Patricia Stefan de Carvalho & Julio Cezar Mairesse Siluk & Jones Lui s Schaefer, 2022. "Analysis of Factors that Interfere with the Regulatory Energy Process with Emphasis on the Energy Cloud," International Journal of Energy Economics and Policy, Econjournals, vol. 12(2), pages 325-335, March.
    2. Irfan, Mohd & Yadav, Sarvendra & Shaw, Krishnendu, 2021. "The adoption of solar photovoltaic technology among Indian households: Examining the influence of entrepreneurship," Technological Forecasting and Social Change, Elsevier, vol. 169(C).
    3. Albahri, A.S. & Alnoor, Alhamzah & Zaidan, A.A. & Albahri, O.S. & Hameed, Hamsa & Zaidan, B.B. & Peh, S.S. & Zain, A.B. & Siraj, S.B. & Alamoodi, A.H. & Yass, A.A., 2021. "Based on the multi-assessment model: Towards a new context of combining the artificial neural network and structural equation modelling: A review," Chaos, Solitons & Fractals, Elsevier, vol. 153(P1).

  5. Nilesh Arora & Sanjeev Prashar & Chandan Parsad & Sai Vijay Tata, 2019. "Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 46(3), pages 179-195, September.

    Cited by:

    1. Constanza Cespedes-Dominguez & Cristobal Fernandez-Robin & Scott McCoy, 2021. "The Effects of Celebrity Characteristics on Purchase Intentions: A Focus on Consumer Concern of Environmental Issues," Sustainability, MDPI, vol. 13(8), pages 1-17, April.
    2. Rakesh Kumar & Vibhuti Tripathi, 2022. "Green Advertising: Examining the Role of Celebrity’s Credibility Using SEM Approach," Global Business Review, International Management Institute, vol. 23(2), pages 440-459, April.

  6. Chandan Parsad & Chandra Prakash Chandra & Shekhar Suman, 2019. "A Product Feature Prioritization-Based Segmentation Model of Consumer Market for Health Drinks," International Journal of Strategic Decision Sciences (IJSDS), IGI Global, vol. 10(2), pages 70-83, April.

    Cited by:

    1. João Romão & Partho Pratim Seal & Paul Hansen & Sindhu Joseph & Senthilkumaran Piramanayagam, 2022. "Stakeholder-based conjoint analysis for branding wellness tourism in Kerala, India," Asia-Pacific Journal of Regional Science, Springer, vol. 6(1), pages 91-111, February.

  7. Chandan Parsad & Sanjeev Prashar & T. Sai Vijay & Mukesh Kumar, 2018. "In-Store Stimuli and Impulsive Buying Behaviour: Modeling Through Regression Equation," International Journal of Strategic Decision Sciences (IJSDS), IGI Global, vol. 9(3), pages 95-112, July.

    Cited by:

    1. Katakam, Bharath Shashanka & Bhukya, Ramulu & Bellamkonda, Raja Shekhar & Samala, Nagaraj, 2021. "Longitudinal analysis versus cross-sectional analysis in assessing the factors influencing shoppers’ impulse purchase behavior – Do the store ambience and salesperson interactions really matter?," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).

  8. Chandan Parsad & Sanjeev Prashar & Vijay Sai Tata, 2017. "Understanding nature of store ambiance and individual impulse buying tendency on impulsive purchasing behaviour: an emerging market perspective," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 44(4), pages 297-311, December.

    Cited by:

    1. Katakam, Bharath Shashanka & Bhukya, Ramulu & Bellamkonda, Raja Shekhar & Samala, Nagaraj, 2021. "Longitudinal analysis versus cross-sectional analysis in assessing the factors influencing shoppers’ impulse purchase behavior – Do the store ambience and salesperson interactions really matter?," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    2. Muhammad Khuram Khalil & Rashid Khalil, 2022. "Leveraging Buyers’ Interest in ESG Investments through Sustainability Awareness," Sustainability, MDPI, vol. 14(21), pages 1-17, November.
    3. Parsad, Chandan & Prashar, Sanjeev & Vijay, T. Sai & Kumar, Mukesh, 2021. "Do promotion and prevention focus influence impulse buying: The role of mood regulation, shopping values, and impulse buying tendency," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    4. Ying Wang & Jialing Pan & Yizhi Xu & Jianli Luo & Yongjiao Wu, 2022. "The Determinants of Impulsive Buying Behavior in Electronic Commerce," Sustainability, MDPI, vol. 14(12), pages 1-18, June.

  9. Sanjeev Prashar & T. Sai Vijay & Chandan Parsad, 2017. "Effects of Online Shopping Values and Website Cues on Purchase Behaviour: A Study Using S–O–R Framework," Vikalpa: The Journal for Decision Makers, , vol. 42(1), pages 1-18, March.

    Cited by:

    1. Shwu-Ing Wu & Hsin-Ti Tsai, 2017. "A Comparison of the Online Shopping Behavior Patterns of Consumer Groups with Different Online Shopping Experiences," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 9(3), pages 24-38, April.
    2. Rahman, Muhammad Sabbir & Bag, Surajit & Hossain, Md Afnan & Abdel Fattah, Fadi Abdel Muniem & Gani, Mohammad Osman & Rana, Nripendra P., 2023. "The new wave of AI-powered luxury brands online shopping experience: The role of digital multisensory cues and customers’ engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    3. Huan-Ming Chuang & Chen-Chia Chuang, 2023. "The Effects of Experienced Utility and PEEIM on the Purchase Intention of Cross-Border E-Commerce," Sustainability, MDPI, vol. 15(21), pages 1-19, November.
    4. Mary Rani Thomas & Kavya .V. & Mary Monica, 2018. "Online Website Cues Influencing the Purchase Intention of Generation Z Mediated by Trust," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 9(1), pages 13-23, January.
    5. Abraham Yeboah & Ofosu Agyekum & Vida Owusu-Prempeh & Kwadwo Boateng Prempeh, 2023. "Using social presence theory to predict online consumer engagement in the emerging markets," Future Business Journal, Springer, vol. 9(1), pages 1-18, December.
    6. Ogechi Adeola & Isaiah Adisa & Adenike Moradeyo & Oserere Ibelegbu, 2023. "Mall Environment and Mall Value as Antecedents of Customer Loyalty in Shopping Malls: Evidence from Sub-Saharan Africa," Sustainability, MDPI, vol. 15(4), pages 1-14, February.
    7. Abbas N. Albarq, 2021. "Effect of Web atmospherics and satisfaction on purchase behavior: stimulus–organism–response model," Future Business Journal, Springer, vol. 7(1), pages 1-8, December.

  10. Sanjeev Prashar & Harvinder Singh & Chandan Parsad & T. Sai Vijay, 2017. "Predicting Indian Shoppers’ Malls Loyalty Behaviour," Vikalpa: The Journal for Decision Makers, , vol. 42(4), pages 234-250, December.

    Cited by:

    1. Norlaile Salleh Hudin & Nur Shafiqa Azrin Khairil Annuar & Ahmad Zainal Abidin Abd Razak, 2019. "The Influence of Hedonic and Utilitarian Shopping Value Towards Consumer Behavioral Intention Among Youth Mall Shoppers," Research in World Economy, Research in World Economy, Sciedu Press, vol. 10(5), pages 1-8, December.
    2. Zhenxing Zhu & Wonjun Chung, 2023. "Enhancing Shoppers’ Experiences and Building Mall Loyalty: The Role of Octomodal Mental Imagery (OMI) and Management Dimension-Evidence from the Yangtze River Delta Region of China," Sustainability, MDPI, vol. 15(14), pages 1-24, July.

  11. Sanjeev Prashar & Chandan Parsad & T Sai Vijay, 2016. "Predicting Impulsive Buyers: A Comparative Study of Binary Classifiers' Discriminative Ability," International Journal of Strategic Decision Sciences (IJSDS), IGI Global, vol. 7(2), pages 40-56, April.

    Cited by:

    1. Chandan Parsad & Sanjeev Prashar & Vijay Sai Tata, 2017. "Understanding nature of store ambiance and individual impulse buying tendency on impulsive purchasing behaviour: an emerging market perspective," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 44(4), pages 297-311, December.

  12. Sanjeev Prashar & T. Sai Vijay & Chandan Parsad, 2015. "Antecedents to Online Shopping: Factors Influencing the Selection of Web Portal," International Journal of E-Business Research (IJEBR), IGI Global, vol. 11(1), pages 35-55, January.

    Cited by:

    1. Sanjeev Prashar & T. Sai Vijay & Chandan Parsad, 2017. "Effects of Online Shopping Values and Website Cues on Purchase Behaviour: A Study Using S–O–R Framework," Vikalpa: The Journal for Decision Makers, , vol. 42(1), pages 1-18, March.

  13. Sanjeev Prashar & Chandan Parsad & T. Sai Vijay, 2015. "Factors prompting impulse buying behaviour - study among shoppers in India," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 11(2), pages 219-244.

    Cited by:

    1. Katakam, Bharath Shashanka & Bhukya, Ramulu & Bellamkonda, Raja Shekhar & Samala, Nagaraj, 2021. "Longitudinal analysis versus cross-sectional analysis in assessing the factors influencing shoppers’ impulse purchase behavior – Do the store ambience and salesperson interactions really matter?," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    2. Sanjeev Prashar & Harvinder Singh & Chandan Parsad & T. Sai Vijay, 2017. "Predicting Indian Shoppers’ Malls Loyalty Behaviour," Vikalpa: The Journal for Decision Makers, , vol. 42(4), pages 234-250, December.
    3. Parsad, Chandan & Prashar, Sanjeev & Vijay, T. Sai & Kumar, Mukesh, 2021. "Do promotion and prevention focus influence impulse buying: The role of mood regulation, shopping values, and impulse buying tendency," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).

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