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Katja H. Brunk

Personal Details

First Name:Katja
Middle Name:H.
Last Name:Brunk
Suffix:
RePEc Short-ID:pbr333
[This author has chosen not to make the email address public]

Affiliation

Wirtschaftswissenschaftliche Fakultät
Europa-Universität Viadrina Frankfurt (Oder)

Frankfurt an der Oder, Germany
https://www.wiwi.europa-uni.de/
RePEc:edi:fwffode (more details at EDIRC)

Research output

as
Jump to: Working papers Articles

Working papers

  1. Katja H. Brunk, 2010. "Essays on consumer perceived ethicality (CPE) of companies and brands," ULB Institutional Repository 2013/210027, ULB -- Universite Libre de Bruxelles.
  2. Katja H. Brunk, 2009. "Why Do We Look Bad? A Consumer Perspective of Un/Ethical Corporate Behavior," Working Papers CEB 09-021.RS, ULB -- Universite Libre de Bruxelles.

Articles

  1. Katja H. Brunk & Cara Boer, 2020. "How do Consumers Reconcile Positive and Negative CSR-Related Information to Form an Ethical Brand Perception? A Mixed Method Inquiry," Journal of Business Ethics, Springer, vol. 161(2), pages 443-458, January.
  2. Katja H Brunk & Markus Giesler & Benjamin J Hartmann & Darren DahlEditor & Craig ThompsonAssociate Editor, 2018. "Creating a Consumable Past: How Memory Making Shapes Marketization," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(6), pages 1325-1342.
  3. Katja Brunk, 2012. "Un/ethical Company and Brand Perceptions: Conceptualising and Operationalising Consumer Meanings," Journal of Business Ethics, Springer, vol. 111(4), pages 551-565, December.
  4. Brunk, Katja H. & Blümelhuber, Christian, 2011. "One strike and you're out: Qualitative insights into the formation of consumers' ethical company or brand perceptions," Journal of Business Research, Elsevier, vol. 64(2), pages 134-141, February.
  5. Brunk, Katja H., 2010. "Exploring origins of ethical company/brand perceptions: Reply to Shea and Cohn's commentaries," Journal of Business Research, Elsevier, vol. 63(12), pages 1364-1367, December.
  6. Brunk, Katja H., 2010. "Exploring origins of ethical company/brand perceptions -- A consumer perspective of corporate ethics," Journal of Business Research, Elsevier, vol. 63(3), pages 255-262, March.

More information

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Statistics

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NEP Fields

NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 1 paper announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. NEP-MKT: Marketing (1) 2009-05-23

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