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Bernard Pras

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Personal Details

First Name: Bernard
Middle Name:
Last Name: Pras
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RePEc Short-ID: ppr197

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Affiliation

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Works

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Working papers

  1. Dunes, Mathieu & Pras, Bernard, 2013. "Practices in the brand management system: identification and considerations for five business sectors," Economics Papers from University Paris Dauphine, Paris Dauphine University 123456789/12789, Paris Dauphine University.
  2. Pras, Bernard & Zarlowski, Philippe, 2013. "Obligation de rendre des comptes : enjeux de légitimité et d’efficacité," Economics Papers from University Paris Dauphine, Paris Dauphine University 123456789/12785, Paris Dauphine University.
  3. Pras, Bernard, 2013. "Marketing, présent et avenir : une question de tempo et de synchronisation," Economics Papers from University Paris Dauphine, Paris Dauphine University 123456789/12786, Paris Dauphine University.
  4. Briand-Decre, Gwenaëlle & Pras, Bernard, 2013. "Simulating in-store lighting and temperature with visual aids: methodological propositions and S-O-R effects," Economics Papers from University Paris Dauphine, Paris Dauphine University 123456789/12795, Paris Dauphine University.
  5. Pras, Bernard, 2012. "Entreprise et vie privée - Le « privacy paradox » et comment le dépasser ?," Economics Papers from University Paris Dauphine, Paris Dauphine University 123456789/11636, Paris Dauphine University.
  6. Pras, Bernard, 2012. "La résilience du marketing," Economics Papers from University Paris Dauphine, Paris Dauphine University 123456789/12790, Paris Dauphine University.
  7. Xiao Lu, Pierre & Pras, Bernard, 2011. "Profiling mass affluent luxury goods consumers in China: A psychographic approach," Economics Papers from University Paris Dauphine, Paris Dauphine University 123456789/11766, Paris Dauphine University.
  8. Sabri, Ouidade & Manceau, Delphine & Pras, Bernard, 2010. "Le tabou, un concept peu exploré en marketing," Economics Papers from University Paris Dauphine, Paris Dauphine University 123456789/7857, Paris Dauphine University.
  9. Pras, Bernard & Briand-Decre, Gwenaëlle, 2010. "Lighting and Perceived Temperature: Energy-Saving Levers to Improve Store Evaluations?," Economics Papers from University Paris Dauphine, Paris Dauphine University 123456789/5988, Paris Dauphine University.
  10. Pras, Bernard, 2009. "Management : enjeux de demain," Economics Papers from University Paris Dauphine, Paris Dauphine University 123456789/1997, Paris Dauphine University.
  11. Briand-Decre, Gwenaëlle & Pras, Bernard, 2009. ""Lighting" and "temperature" : Levers to improve internal consumers' responses and stores evaluation ?," Economics Papers from University Paris Dauphine, Paris Dauphine University 123456789/879, Paris Dauphine University.
  12. Pras, Bernard, 2009. "Marketing et crise : entre réponses de fond et le marketing de la crise," Economics Papers from University Paris Dauphine, Paris Dauphine University 123456789/830, Paris Dauphine University.
  13. Pras, Bernard, 2009. "Management : tensions d'aujourd'hui," Economics Papers from University Paris Dauphine, Paris Dauphine University 123456789/1998, Paris Dauphine University.
  14. Pras, Bernard, 2009. "Chinese Consumers Attitudes towards Luxury," Economics Papers from University Paris Dauphine, Paris Dauphine University 123456789/1535, Paris Dauphine University.
  15. Pras, Bernard & Evrard, Yves & Roux, Elyette, 2009. "Market : fondements et méthodes des recherches en marketing," Economics Papers from University Paris Dauphine, Paris Dauphine University 123456789/1536, Paris Dauphine University.
  16. Pras, Bernard, 2008. "Etats généraux du management : tensions et enjeux," Economics Papers from University Paris Dauphine, Paris Dauphine University 123456789/792, Paris Dauphine University.
  17. Pras, Bernard, 2007. "Management et Islam : vers une convergence de valeurs," Economics Papers from University Paris Dauphine, Paris Dauphine University 123456789/844, Paris Dauphine University.
  18. Vaudour-Lagrâce, Catherine & Pras, Bernard, 2007. "Marketing et Islam : des principes forts et un environnement complexe," Economics Papers from University Paris Dauphine, Paris Dauphine University 123456789/845, Paris Dauphine University.
  19. Lu, Xiao & Pras, Bernard, 2006. "Une typologie des consommateurs de produits de luxe en Chine," Economics Papers from University Paris Dauphine, Paris Dauphine University 123456789/873, Paris Dauphine University.
  20. Pras, Bernard, 2006. "International : principaux enjeux et omniprésence de la culture," Economics Papers from University Paris Dauphine, Paris Dauphine University 123456789/864, Paris Dauphine University.
  21. Pras, Bernard & Evrard, Yves & Roux, Elyette, 2003. "Market : études et recherches en marketing," Economics Papers from University Paris Dauphine, Paris Dauphine University 123456789/654, Paris Dauphine University.
  22. Perrien, Jean & Prim-Allaz, Isabelle & Pras, Bernard, 2001. "Les apports de la théorie du contrat social à l'explication des ruptures de relations de long terme entre organisations : une application aux relations banques/PME," Economics Papers from University Paris Dauphine, Paris Dauphine University 123456789/3558, Paris Dauphine University.
  23. Isabelle Prim-Allaz & Bernard Pras, 1999. "«Friendly» Complaining Behaviors: Toward A Relational Approach," Post-Print, HAL halshs-00470640, HAL.
  24. Pras, Bernard, 1999. "Faire de la recherche en marketing ?," Economics Papers from University Paris Dauphine, Paris Dauphine University 123456789/3255, Paris Dauphine University.
  25. Pras, Bernard & Cova, Bernard, 1995. "Que peut-on apprendre du management asiatique ?," Economics Papers from University Paris Dauphine, Paris Dauphine University 123456789/4292, Paris Dauphine University.
  26. Pras, Bernard & Boutin, Agnès, 1995. "Les EURO-PMI," Economics Papers from University Paris Dauphine, Paris Dauphine University 123456789/3681, Paris Dauphine University.
  27. Pras, Bernard & Laurent, Gilles & Lilien, Gary L., 1994. "Research Traditions in Marketing," Economics Papers from University Paris Dauphine, Paris Dauphine University 123456789/3445, Paris Dauphine University.

Articles

  1. Angelmar, Reinhard & Pras, Bernard, 1984. "Product acceptance by middleman in export channels," Journal of Business Research, Elsevier, Elsevier, vol. 12(2), pages 227-240, June.
  2. Bernard Pras, 1978. "Risque du dirigeant et diversification multinationale," Revue d'Économie Industrielle, Programme National Persée, Programme National Persée, vol. 6(1), pages 87-119.

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